Former Dunkin' CMO and Digitas North America CEO brings decades of CPG marketing leadership and digital transformation expertise to Ibotta's Board
DENVER, September 24, 2026--(BUSINESS WIRE)--Ibotta, Inc. (NYSE: IBTA), North America's leading digital promotions network, today announced the appointment of Tony Weisman to its Board of Directors.
Weisman brings more than 30 years of experience stewarding the world's biggest brands across go-to-market, digital transformation, and AI marketing implementation. As Chief Marketing Officer of Dunkin' U.S., he rebranded Dunkin' after 68 years as Dunkin' Donuts and transformed the brand's digital marketing and loyalty strategy—achievements that earned him recognition as a Forbes World's Most Influential CMO. As Chief Executive Officer of Digitas North America, the world's largest digital marketing agency, Weisman built the industry's largest data science team while earning multiple Cannes Lions recognitions for creativity. With Weisman's appointment, Thomas Lehrman has stepped down from Ibotta's Board, effective September 22, 2026.
"Tony brings a rare combination of deep CPG marketing expertise, technology leadership, and public-company board experience," said Bryan Leach, founder and CEO of Ibotta. "He is a globally-recognized, award-winning marketing leader whose perspective will be invaluable as we continue to expand the reach and impact of the Ibotta Performance Network for our brand and publisher partners. We're excited to welcome Tony and grateful to Thomas for his service and the many contributions he made to Ibotta during his time on the Board."
"Value has never been more important to consumers, making this a pivotal moment for brands and retailers," said Weisman. "Ibotta is uniquely positioned to help them meet that moment, and I look forward to working alongside Bryan and the team as they continue to unlock performance marketing at scale for the CPG industry."
Tony is a board member of Klaviyo (NYSE: KVYO), MNTN (NYSE:MNTN), and several private companies. He holds a BA in political science from Brown University.
About Ibotta ("I bought a...")
Ibotta (NYSE: IBTA) is the leading provider of digital promotions for CPG brands, reaching over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2.9 billion through the IPN since 2012. Ibotta is headquartered in Denver and has been listed as a top place to work by The Denver Post and Inc. Magazine.