LEGACY OF HUM NETWORK LIMITED
In 2025, HUM Network Limited celebrated twenty years of excellence in Pakistan's media industry, with its flagship channels remain a source of inspiration and entertainment across drama, news, sports, lifestyle, and culinary content.
HUM SITARAY
Launched: 2013
MASALA TV
Launched: 2006
HUM TV
Launched: 2005
HUM NEWS
Launched: 2018
TEN SPORTS
Acquired: 2023
HUM FILMS
Launched: 2014
TOP TV DRAMAS, SHOWS & EVENTS ON AIRED
PERFORMANCE INDICATORS
EARNING / (LOSS) PER SHARE - RUPEES
2.5
2
1.5
1
0.5
0
(0.10)
1.20
0.89
1.90
2.30
1.85
-0.5
8%
2020 2021 2022 2023 2024 2025
26%
2025
REVENUE STREAMS
Advertisement revenue - net Production revenue - net Digital revenue - net
27%
0.4% 5%
2024
Advertisement revenue -net
Production revenue - net Digital revenue - net Subscription income - net
1.63%
2%
62%
Subscription income - net 1%
Other Income 3%
64%
Film distribution revenue -net
Other Income
PACRA RATING:
Following consistent improvement in business risk profile of the Company, the Pakistan Credit Rating Agency Limited (PACRA) upgraded the long-term entity ratings of the Company to "AA-" from "A+" while maintaining short-term entity rating at "A1". These ratings denote a low expectation of credit risk and the network's established market position.
PERFORMANCE INDICATORS
REVENUES - NET
PROFIT BEFORE TAXATION
9,000
8,000
7,000
MILLIONS
6,000
6,019
6,826
8,307 8,012
3,500
3,000
2,500
2,440
2,927
2,201
5,000
4,000
3,000
2,000
1,000
-
4,327
3,679
5 YEAR Compound Annual Growth Rate (CAGR) 16.84%
2,000
MILLIONS
1,500
1,000
500
-
(136)
1,107
1,515
CAGR 18.75%
2020 2021 2022 2023 2024 2025
PROFIT AFTER TAX
3,000
(500)
2020 2021 2022 2023 2024 2025
2,610
2,500
2,000
MILLIONS
1,500
1,000
500
-
(113)
1,014
1,364
2,149
2,103
CAGR 20.01%
(500)
2020 2021 2022 2023 2024 2025
PERFORMANCE INDICATORS
REVENUE, COST OF SALES & GP MARGINS
9000
8000
7000
MILLIONS
6000
6019
41%
6826 46%
8308
50%
8012
46%
60%
50%
40%
5000
4000
3679
4327
34%
3555 3667
4125
4313
30%
3000
2895
21%
2857
20%
2000
1000
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | |
Revenue - Net | 3679 | 4327 | 6019 | 6826 | 8308 | 8012 |
Cost of Sales | 2895 | 2857 | 3555 | 3667 | 4125 | 4313 |
Gross profit margin | 21% | 34% | 41% | 46% | 50% | 46% |
0
10%
0%
FUTURE OUTLOOK
Strengthening Digital Footprint:
The Company aims to accelerate its digital transformation by expanding presence across OTT and social media platforms,
enabling direct engagement with audiences.
Further the Company intends to leverage data analytics and audience behavior insights to refine our advertising strategies, offering brands targeted and measurable engagement opportunities across multiple platforms.
Focused Growth in Sports Broadcasting:
The Company intends to deepen its foothold in sports content by pursuing exclusive licensing and production
partnerships for local and regional sporting events-strengthening Ten Sports' positioning as a leading sports destination.
Enhanced News Credibility and Digital Integration:
HUM News will continue to invest in fact-based, technology-driven journalism, incorporating digital analytics, and AI-assisted newsroom tools to deliver faster, more reliable coverage.
Strategic New Ventures:
The management is actively pursuing strategic new ventures in areas such as sports production, content syndication, and emerging business ventures beyond traditional broadcasting, aimed at strengthening the Company's market presence and broadening its revenue base.
QUESTIONS & ANSWERS SESSION THANK YOU