Originally published on CVS Health Company Newsroom
NORTHAMPTON, MA / ACCESS Newswire / June 29, 2026 / As the nation prepares to celebrate its 250th anniversary, CVS Health is stepping into a unique role as the Official Memory Maker of America250 - helping people capture, commemorate and share the moments that define this historic milestone.
From major national events to neighborhood celebrations, CVS Health is combining its scale, community presence and health expertise to make it easy for people to celebrate in ways that feel meaningful and connected.
Turning moments into lasting memories
At the center of CVS Health's role in America250 is a simple idea: the moments that matter most deserve to last.
As the Official Memory Maker, CVS Photo is giving customers new ways to turn everyday celebrations into lasting keepsakes with a wide range of customizable products designed to commemorate the occasion - including mugs, tumblers, magnets and more.
These designs were informed by CVS Health colleagues, bringing a unique, modern perspective to the collection. Trend-forward stitching and handcrafted details create a modern Americana aesthetic that feels both timeless and relevant today.
By connecting digital moments to physical keepsakes, CVS Health is helping people celebrate in ways that extend far beyond a single day.
Showing up at the nation's biggest moments
CVS Health is also playing a visible role in some of the country's most iconic celebrations.
In New York City, CVS Health is participating in a first-of-its-kind Fourth of July celebration in Times Square - bringing a new tradition to one of the country's most iconic gathering places. As part of the celebration, attendees will be able to:
Experience a special edition Times Square ball drop, reimagining a familiar New Year's Eve tradition for America's 250th anniversary
Come together for a shared countdown moment, creating a collective way to mark the milestone alongside thousands of others
Celebrate in the heart of Times Square, surrounded by live programming, entertainment and Fourth of July festivities
This reimagined ball drop brings a powerful sense of connection and shared experience to the celebration - transforming a familiar cultural moment into something entirely new for America250.
In Los Angeles, CVS Health will be part of America's Block Party and live concert at the Los Angeles Memorial Coliseum - where the experience brings together community, care and celebration in one place. At the July 4 event, attendees will be able to: