M&C Saatchi: Holding(s) in Company Aviva

For filings with the FCA include the annex

For filings with issuer exclude the annex

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARESⁱ

1. Identity of the issuer or the underlying issuer
of existing shares to which voting rights are
attached: ⁱⁱ

M&C Saatchi plc

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

√

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

An event changing the breakdown of voting rights

Other (please specify):

3. Full name of person(s) subject to the
notification obligation: ⁱⁱⁱ

Aviva plc & its subsidiaries

4. Full name of shareholder(s)
 (if different from 3.):^iv

Registered Holder:

BNY (Nominees) Limited                                    63,380*

BNY Norwich Union Nominees Limited            653,633*
Chase (GA Group) Nominees Limited            5,036,771*

Chase Nominees Limited                                   178,474*

CUIM Nominee Limited                                    234,900*

Vidacos Nominees Limited                                  43,569*

*denotes direct interest

BNP Paribas - London                                      107,277

Chase Nominees Limited                                     42,245

Vidacos Nominees Limited                                450,881

5. Date of the transaction and date on
which the threshold is crossed or
reached: ^v

3 October 2013

6. Date on which issuer notified:

4 October 2013

7. Threshold(s) that is/are crossed or
reached: ^{vi, vii}

10% to <10% Change at Combined Interest Level

8. Notified details:

A: Voting rights attached to shares ^{viii, ix}

Class/type of
shares

if possible using
the ISIN CODE

Situation previous
to the triggering
transaction

Resulting situation after the triggering transaction

Number
of
Shares

Number
of
Voting
Rights

Number
of shares

Number of voting
rights

% of  voting rights ^x

Direct

Direct ^xi

Indirect ^xii

Direct

Indirect

Ordinary Shares

GB00B01F7T14

7,028,196

7,028,196

6,811,130

6,210,727

600,403

9.11%

0.88%

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial
instrument

Expiration
date ^xiii

Exercise/
Conversion Period ^xiv

Number of voting
rights that may be
acquired if the
instrument is
exercised/ converted.

% of voting
rights

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments ^{xv, xvi}

Resulting situation after the triggering transaction

Type of financial
instrument

Exercise price

Expiration date ^xvii

Exercise/
Conversion period ^xviii

Number of voting rights instrument refers to

% of voting rights ^{xix, xx}

Nominal

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

6,811.130

9.99%

9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable: ^xxi

The voting rights are managed and controlled by Aviva Investors Global Services Limited, with the following chain of controlled undertakings:-

Aviva Investors Global Services Limited:

·      Aviva plc (Parent Company)

·      Aviva Group Holdings Limited (wholly owned subsidiary of Aviva plc)

·      Aviva Investors Holdings Limited (wholly owned subsidiary of Aviva Group Holdings Limited)

·      Aviva Investors Global Services Limited (wholly owned subsidiary of Aviva Investors Holdings Limited)

Proxy Voting:

10. Name of the proxy holder:

See Section 4

11. Number of voting rights proxy holder will cease
to hold:

12. Date on which proxy holder will cease to hold
voting rights:

13. Additional information:

Figures are based on a revised total number of voting rights of 68,135,424 as per the Company's Additional Listing and Total Voting Rights Announcement of 5 July 2013.