Healthcare
Herbalife Translates the Rest-Day Habits of Elite Athletes for Everyday Wellness in "Fuel Like Ronaldo" Campaign
LOS ANGELES, July 13, 2026--Herbalife, a premier health and wellness company, community and platform, is expanding its global "Fuel Like Ronaldo" campaign with a focus on the everyday habits behind sustained athletic performance, highlighting the nutrition, hydration and rest routines that elite athletes repeat between matches, on rest days and throughout the offseason.
About this update from Herbalife Ltd.
Sports performance experts share the daily routines elite athletes repeat on the days no one is watching, and how they apply at every level LOS ANGELES, July 13, 2026 --( BUSINESS WIRE )--Herbalife, a premier health and wellness company, community and platform, is expanding its global " Fuel Like Ronaldo " campaign with a focus on the everyday habits behind sustained athletic performance, highlighting the nutrition, hydration and rest routines that elite athletes repeat between matches, on rest days and throughout the offseason. While match day and training often receive the most attention, consistency outside of those moments plays a central role in maintaining energy, supporting recovery and reducing the risk of burnout or injury. According to Herbalife's sports performance experts, the routines athletes follow on rest days help determine how well they perform over time. "Elite nutrition is not about what you do on match day. It is about what you never skip on a Tuesday," said Dr. Krissy Ladner, Director of Sports Performance and Nutrition Education at Herbalife. "The habits that sustain a professional career are the same habits that sustain a healthy, energetic life for everyone else. You do not need to train like a pro to eat and live like one." As part of the "Fuel Like Ronaldo" framework, Herbalife highlights six habits elite athletes repeat across training cycles and rest days, each of which scales to everyday routines. First, protein at every meal. Elite athletes spread protein across the day rather than treating it as a post-workout afterthought, targeting roughly 20 to 40 grams every three to four hours, with around 30 grams in the window around training. Protein supports muscle maintenance, immune function, enzyme and hormone production and satiety across the day. Second, carbohydrates that match the workload. Elite athletes match intake to activity rather than eating the same way every day. After training hard, athletes aim to consume carbohydrate soon afterward to begin replenishing energy stores. The exact amount depends on body size, training volume, and when the next workout occurs, but making carbohydrate part of the recovery meal or snack is an important first step. Carbs come in everyday foods such as a peanut butter and jelly sandwich, a bowl of cereal with milk, flavored yogurt, chocolate milk or a granola bar. On lighter days, intake scales down. The same logic applies at any level: a training day and a rest day are not the same day. Third, hydrate consistently on a schedule. Rather than waiting until you're thirsty, make drinking fluids a habit throughout the day. Most adults need around 2 to 3 liters (8 to 12 cups) of fluid daily, with additional fluids needed during exercise based on sweat losses. During longer workouts or exercise in the heat, drinks containing sodium and carbohydrates can help replace sweat losses and support hydration.