Business
Herbalife and Cristiano Ronaldo Bring Performance Nutrition to Everyday Routines with "Fuel Like Ronaldo" Campaign
LOS ANGELES, May 08, 2026--Herbalife Ltd. (NYSE: HLF), a premier health and wellness company, community and platform, today announced the launch of its "Fuel Like Ronaldo" campaign, a global initiative that translates elite athlete nutrition and performance strategies into practical guidance for everyday wellness seekers.
About this update from Herbalife Ltd.
Backed by more than 20 years of experience fueling elite athletes, Herbalife brings its proven performance nutrition expertise to wellness seekers worldwide LOS ANGELES, May 08, 2026--(BUSINESS WIRE)--Herbalife Ltd. (NYSE: HLF), a premier health and wellness company, community and platform, today announced the launch of its "Fuel Like Ronaldo" campaign, a global initiative that translates elite athlete nutrition and performance strategies into practical guidance for everyday wellness seekers. Backed by more than 20 years of experience working with professional athletes, including its long-standing partnership with global sports icon Cristiano Ronaldo, Herbalife is making its sports nutrition expertise widely accessible to help consumers optimize energy, support recovery, and build healthier daily routines. The launch comes as global attention turns to soccer’s biggest stage this summer, highlighting how the discipline and preparation of elite athletes can inspire healthier habits. "For more than two decades, Herbalife has been helping elite athletes optimize performance through science-backed nutrition programs," said Herbalife Chief Executive Officer Stephan Gratziani. "The ‘Fuel Like Ronaldo’ campaign makes Herbalife’s nutrition expertise accessible to everyone. We are combining our expertise in performance nutrition with new digital tools to create a simple, effective system that can help anyone live a healthier, more active life." From Sports Science to Daily Routine The campaign simplifies complex sports science into a four-step framework: A Partnership Built on Performance Herbalife is the #1 protein shake in the world1 and the #1 active and lifestyle nutrition brand in the world2, trusted by more than 120 professional athletes and teams across more than 35 sports. In soccer, Herbalife supports more than 20 sponsorships worldwide, including men’s and women’s athletes and teams as well as youth development programs, anchored by its more than 20-year partnership with LA Galaxy, the longest-running jersey sponsorship in Major League Soccer history. Herbalife’s relationship with Cristiano Ronaldo reflects a shared commitment to performance-driven nutrition. Since 2013, Herbalife has supported Ronaldo’s training and recovery with products such as Formula 1 protein shakes and Herbalife24® CR7 Drive, a hydration drink develope...