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Health Plan Services Contract

PRESS RELEASE

For Immediate Release

Contact:
Phil Kent, President
American Seniors Association Holding Group, Inc.
3700 Mansell Road, Suite 220
Alpharetta, GA 30022
(404) 226-3549
www.americanseniors.org

American Seniors Adds HealthPlan Services as Medicare Provider

ALPHARETTA, GA, August 16, 2011 – American Seniors Association Holding Group,
Inc. (AMSA:PK) today announced that is has added HealthPlan Services to handle
Medicare sales.

“Medicare sales are obviously a key part of our business and that is why we are excited
about partnering with Health Plan Services. We believe that our members will be
pleased to discover the superior value we now offer them in Medicare,” said Phil
Kent, American Seniors' President. “We are continuing to develop these relationships
to maximize benefits and value for our members. We also expect that these new
relationships will add considerably to our shareholder value.”

HealthPlan Services (HPS) is the largest independent provider of sales, distribution,
benefits administration and customer service and retention solutions to the insurance
and managed care industries. HPS serves insurers of individual, group, voluntary and
association benefit plans and provides valuable solutions and support to thousands of
brokers and insurance agents that sell into these markets. Founded in 1970, HPS is one
of two fully integrated companies of HealthPlan Holdings, Inc. HealthPlan Holdings
offers an ever-expanding array of services to a growing client base, including many
Fortune 500 companies.

Known nationally as "the conservative alternative to AARP," the American Seniors
Association works hard to fulfill its mission to provide seniors with the choices,
information, and services they need to live healthier, wealthier lives. Our members'
dignity and security matter most to us, and that's why thousands of Americans every

year turn to the American Seniors Association for the help they need. American Seniors
offers members better choices to help with Medicare insurance, prescription discounts,
travel services, auto club services and all the services that seniors value.

Safe Harbor Statement

Information in this news release may contain statements about future expectations,
plans, prospects or performance of American Seniors Association Holding Group, Inc.
that constitute forward-looking statements for purposes of the Safe Harbor Provisions
under the Private Securities Litigation Reform Act of 1995. The words or phrases "can
be", "expects", "may affect", "believed", "estimate", "project" and similar words and
phrases are intended to identify such forward-looking statements. American Seniors
Association Holding Group, Inc. cautions you that any forward-looking information
provided by or on behalf of American Seniors Association Holding Group, Inc. is
not a guarantee of future performance. None of the information in this press release
constitutes or is intended as an offer to sell securities or investment advice of any kind.
American Seniors Association Holding Group, Inc.'s actual results may differ materially
from those anticipated in such forward-looking statements as a result of various
important factors, some of which are beyond American Seniors Association Holding
Group, Inc.'s control. In addition to those discussed in American Seniors Association
Holding Group, Inc.'s press releases, public filings, and statements by American Seniors
Association Holding Group, Inc.'s management, including, but not limited to, American
Seniors Association Holding Group, Inc.'s estimate of the sufficiency of its existing
capital resources, American Seniors Association Holding Group, Inc.'s ability to raise
additional capital to fund future operations, American Seniors Association Holding
Group, Inc.'s ability to repay its existing indebtedness, the uncertainties involved in
estimating market opportunities, and in identifying contracts which match American
Seniors Association Holding Group, Inc.'s capability to be awarded contracts. All such
forward-looking statements are current only as of the date on which such statements
were made. American Seniors Association Holding Group, Inc. does not undertake
any obligation to publicly update any forward-looking statement to reflect events or
circumstances after the date on which any such statement is made or to reflect the
occurrence of unanticipated events.

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CONTACT:
Contact:
Phil Kent, President
American Seniors Association Holding Group, Inc.
3700 Mansell Road, Suite 220

Alpharetta, GA 30022
(404) 226-3549
www.americanseniors.org