Hamilton Lane Incorporated : Impact Platform Co-leads RCX Sports Investment

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Impact, Transactions Hamilton Lane's Impact Platform Co-leads RCX Sports Investment June 05, 2026 | 3 Min Read SHARE Investment will support expanded access, stronger league and community partnerships, and continued national participation growth ATLANTA, GA and NEW YORK, NY - Brand Velocity Group ("BVG"), a diversified investment firm focused on accelerating growth across consumer and sports businesses, today announced it has acquired RCX Sports ("RCX"), the leading professional league-backed youth sports platform in North America. RCX delivers accessible, affordable, and high-quality youth sports experiences, and manages the official licenses on behalf of the National Football League ("NFL Flag"), Major League Soccer ("MLS GO"), the National Basketball Association ("Jr. NBA Leagues"), the Women's National Basketball Association ("Jr. WNBA Leagues"), Major League Baseball ("MLB Pitch, Hit & Run"), and the National Hockey League ("NHL Street"), among others. The acquisition comes as youth sports continue to gain importance across the broader sports ecosystem, with professional leagues increasingly turning towards grassroots programming to drive participation, fuel next-generation fan development, and unlock community-based opportunities. RCX focuses on the broadest segment of the youth sports "pyramid", while expanding access (through easing cost and administrative burdens) and creating community opportunities through sports. With deep professional league relationships, a national operating infrastructure, and a proven multi-sport model that creates efficiencies for local operators and families, RCX is defining the next phase of youth sports participation. RCX represents a cornerstone investment for BVG's specialty sports platform ("BVG Sports" or "BVGS"). The transaction is supported by a broad strategic investor group including Hamilton Lane's (Nasdaq: HLNE) Impact platform, St. Cloud Capital, and Three Ocean Partners, alongside athlete partners such as Eli and Peyton Manning, Larry Fitzgerald, Emmitt Smith, and Jameis Winston. Beyond capital investment, BVG will support RCX in furthering strategic and commercial partnerships, athlete and professional league connectivity, and robust operational resources. RCX will remain steadfast in its mission to grow participation, strengthen its network of operators and partners, and create more opportunities for...

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