The Rivertown Collision Center of Columbus now operates as Group 1 Collision Rivertown on the Rivertown campus
COLUMBUS, Ga., July 17, 2026 /PRNewswire/ -- The Columbus body shop formerly known as the Rivertown Collision Center of Columbus has operated as Group 1 Collision Rivertown since March 11, 2026. The change is part of an ongoing effort by Group 1 Automotive, Inc., a Houston-based retailer with dealerships and collision centers across the U.S. and U.K., to unify its network under one brand.
The Chattahoochee Valley center keeps its local repair team and customer relationships while gaining a clearer connection to Group 1's scale and standards.
Backed by the scale, resources, and expertise of an international automotive retailer, Group 1 Automotive remains focused on delivering the personalized service and community connections that define the local dealership experience. Learn more at Group1Auto.com.
Better Customer Experience
The rebrand did not change ownership, staffing, repair capabilities, or daily operations; the same technicians and estimators continue to serve customers under the new name.
As part of Group 1's Columbus operations, the facility is now formally connected to the company's national platform, including its network of collision centers.
"When drivers bring us a vehicle after an accident, what matters is a team they can trust — and that team is unchanged," said Shelby Holley, General Manager of Group 1 Toyota Rivertown. "Operating as Group 1 Collision Rivertown ties our Columbus repair center to a broader network without altering how we take care of customers."
Continuity of Service and Local Commitment
Group 1 Collision Rivertown continues to operate from 1661 Whittlesey Road in Columbus, on the Rivertown campus, serving Columbus, Phenix City, Opelika, and the surrounding Georgia and Alabama communities with collision repair, body work, paint and refinishing, and post-repair support.
The center joins Group 1's 32 collision centers under a unified brand, with the same local relationships that defined the Rivertown Collision Center of Columbus.
Additional Customer Questions
Why is the Rivertown Collision Center of Columbus now Group 1 Collision Rivertown?
The center adopted the Group 1 Collision Rivertown name on March 11, 2026, part of Group 1 Automotive's effort to standardize naming across its U.S. dealerships and collision centers. It continues to serve Columbus and the surrounding Chattahoochee Valley with the same repair team. Group 1's network spans 251 dealerships and 32 collision centers, connecting customers to sales, financing, service, parts, and collision support.