The nearly two-decade Kennesaw Ford dealership now operates as Group 1 Ford of Kennesaw, with the same team and location
KENNESAW, Ga., July 17, 2026 /PRNewswire/ -- Customers of the metro Atlanta dealership long known as Jim Tidwell Ford are now doing business with Group 1 Ford of Kennesaw, though the store is run by the same team that has served the area for nearly two decades. The October 27, 2025 name change is part of an ongoing effort by Group 1 Automotive, Inc., a Houston-based retailer with dealerships across the U.S. and U.K., to unify its network under one brand.
The Kennesaw store joins a growing list of Group 1 locations aligning under the shared name, a move meant to make the group's dealerships easier to recognize without altering the local Ford team or the relationships behind it.
Backed by the scale, resources, and expertise of an international automotive retailer, Group 1 Automotive remains focused on delivering the personalized service and community connections that define the local dealership experience. Learn more at Group1Auto.com.
Better Customer Experience
The rebrand carried no change in ownership, staffing, product offerings, or day-to-day operations. Customers work with the same professionals they did before, now under a name that ties the store to Group 1's national platform.
Group 1 Automotive has owned and operated the Kennesaw dealership for nearly two decades, and the new name formalizes that connection while keeping the local Ford experience intact.
"We've been part of the Kennesaw and metro Atlanta community for nearly twenty years, and that's exactly who our customers still find when they visit," said Skye Bardill, General Manager of Group 1 Ford of Kennesaw. "The Group 1 name connects a dealership people already know to a national organization — without changing the team or the way we do business."
Continuity of Service and Local Commitment
The dealership remains at 2205 Barrett Lakes Boulevard in Kennesaw, serving drivers in Kennesaw, Marietta, Acworth, and the surrounding metro Atlanta area with new Ford vehicles, pre-owned inventory, and Ford service, parts, and maintenance.
Customers can expect the same sales and service experience that defined Jim Tidwell Ford, now backed by a unified brand that makes Group 1 stores easier to find across markets.
Additional Customer Questions
What changed when Jim Tidwell Ford became Group 1 Ford of Kennesaw?
The name changed on October 27, 2025; the ownership, team, and operations did not. Group 1 Automotive adopted the new name to create a clearer, more consistent naming structure across its U.S. dealerships. The store continues to serve Kennesaw and the surrounding metro Atlanta communities as part of a network of 251 dealerships and 37 vehicle brands, offering new and pre-owned sales, financing, service, parts, and collision support.