Grant of Share Options

About this update from Revolution Beauty Group Plc

16 April 2026 Revolution Beauty Group plc ("Revolution Beauty" or the "Company") Grant of Share Options Revolution Beauty (AIM: REVB), the multi-channel mass beauty brand, announces the grant of 44,800,000 share options (the " Options ") over ordinary shares of 0.1 pence each (" Ordinary Shares ") to two Directors and a number of employees and consultants of the Company, under the Revolution Beauty Long Term Incentive Plan (" LTIP "). The Options, representing 5.2 per cent. of the Company's existing issued share capital, have an exercise price of 3 pence per Ordinary Share.  The closing mid-market price of an Ordinary Share on 15 April 2026, the date of the grant, was 3.1 pence. All of the Options will vest in three equal tranches on the following vesting dates: 25 November 2026, 25 November 2027 and 25 November 2028. Of the 44,800,000 Options granted, 3,500,000 Options have been granted to Tom Allsworth (Co-founder and CEO) and 3,500,000 to Neil Catto (CFO) as follows: Director Existing options over Ordinary Shares held Number of Options granted Total options held following grant % of current issued share capital Tom Allsworth - 3,500,000 3,500,000 0.40% Neil Catto 3,000,000 3,500,000 6,500,000 0.75% In addition, 3,500,000 Options have been granted to Adam Minto as co-founder of the business.   Of the total 44,800,000 Options granted, 11,500,000 Options are non-tax advantaged share options over Ordinary Shares to employees or consultants of the Company who are either not resident in the UK or not eligible for Enterprise Management Incentive (" EMI ") qualifying options. The remaining 33,300,000 Options are EMI qualifying options.  Following the grant of the Options, the Company has options outstanding over a total of 53,724,606 Ordinary Shares, representing 6.2% of the Company's current issued share capital.  The Company has consulted with major shareholders regarding the grant of the Share Options.    The FCA notifications, made in accordance with the requirements of the UK Market Abuse Regulation are appended further below.   Investor Relations Tom Allsworth, CEO Neil Catto, CFO [email protected]     Strand Hanson Limited (Nominated Adviser) Christopher Raggett / Carl Holmes / Imogen Ellis Tel: +44 (0)20 7409 3494     Zeus Capital (Broker) Ben Robertson / Dominic King / Jordan Warburton Tel: +44 (0) 161 831 1512     Headland Consultancy (Media Enquiries) Matt Denham / Antonia Pollock Tel: +44 (0)20 3805 4822 [email protected]       Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them 1 Details of the person discharging managerial responsibilities/person closely associated a) Name Tom Allsworth 2 Reason for the notification a) Position/status Co-founder and CEO b) Initial notification/Amendment Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Revolution Beauty Group plc b) LEI 21380083TTJWXK677H17 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument   Identification code Ordinary Shares of £0.01 each in the capital of the Company   ISIN: GB00BP7L1T61 b) Nature of the transaction Grant of options under the Revolution Beauty LTIP c) Price(s) and volume(s) Prices Exercise price £0.03 Volume(s) 3,500,000 d) Aggregated information Single transaction as in 4 c) above e) Date of the transaction 15 April 2026 f) Place of the transaction Outside a trading venue   1 Details of the person discharging managerial responsibilities/person closely associated a) Name Neil Catto 2 Reason for the notification a) Position/status CFO b) Initial notification/Amendment Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Revolution Beauty Group plc b) LEI 21380083TTJWXK677H17 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument   Identification code Ordinary Shares of £0.01 each in the capital of the Company   ISIN: GB00BP7L1T61 b) Nature of the transaction Grant of options under the Revolution Beauty LTIP c) Price(s) and volume(s) Prices Exercise price £0.03 Volume(s) 3,500,000 d) Aggregated information Single transaction as in 4 c) above e) Date of the transaction 15 April 2026 f) Place of the transaction Outside a trading venue  

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