Business
Director/PDMR Shareholding
Revolution Beauty Group plc announced director/PDMR dealing where Chief Executive Officer Tom Allsworth transferred legal title of 76,433,800 ordinary shares to a nominee and beneficial ownership of 40,000,000 ordinary shares to the Tom Allsworth Discretionary Trust 2, with no change to his overall beneficial interest of 125,272,793 shares, representing 14.4% of the issued share capital. These transactions involved the dematerialisation and disposal/acquisition of shares for nil value outside of a trading venue on December 10th and 11th, 2025, respectively. Disclaimer*
About this update from Revolution Beauty Group Plc
15 December 2025 Revolution Beauty Group plc Director/PDMR Dealing Revolution Beauty Group plc ( Company ), the multi-channel mass beauty brand, announces that it was notified on 10 December 2025 that on the same day Tom Allsworth, Chief Executive Officer, instructed the transfer of legal title in 76,433,800 ordinary shares of £0.01 each in the capital of the Company to Lynchwood Nominees Limited, to hold on his behalf as nominee in its CREST account, with no change of beneficial ownership. The Company also announces that it was notified on 11 December 2025 that on the same day Tom Allsworth transferred beneficial ownership in 40,000,000 ordinary shares of £0.01 each in the capital of the Company to Tom Allsworth Discretionary Trust 2, the trustees of which are Tom Allsworth, Joanna Allsworth and Ludlow Trust Company Ltd. These shares will be held by Lynchwood Nominees Limited in its CREST account on behalf of the trust. Following these transactions, Tom Allsworth's beneficial interests in the Company, including those held by persons closely associated with him, will be unchanged at 125,272,793 ordinary shares, representing 14.4% of the issued share capital of the Company. This announcement is made in accordance with Article 19(1) of the EU Market Abuse Regulation as incorporated into UK law through the European Union (Withdrawal) Act 2018. 1 Details of the person discharging managerial responsibilities / person closely associated a) Name Tom Allsworth 2 Reason for the notification a) Position/status Chief Executive Officer b) Initial notification /Amendment Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Revolution Beauty Group plc b) LEI 21380083TTJWXK677H17 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument Ordinary Shares of £0.01 each Identification code ISIN: GB00BP7L1T61 b) Nature of the transaction Dematerialisation of shares into CREST c) Price(s) and volume(s) Price Volume £0 76,433,800 d) Aggregated information - Aggregated volume n/a - Price e) Date of the transaction 2025-12-10 f) Place of the transaction XOFF - Outside a trading venue 1 Details of the person discharging managerial responsibilities / person closely associated a) Name Tom Allsworth 2 Reason for the notification a) Position/status Chief Executive Officer b) Initial notification /Amendment Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Revolution Beauty Group plc b) LEI 21380083TTJWXK677H17 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument Ordinary Shares of £0.01 each Identification code ISIN: GB00BP7L1T61 b) Nature of the transaction Disposal of shares for nil value c) Price(s) and volume(s) Price Volume £0 40,000,000 d) Aggregated information - Aggregated volume n/a - Price e) Date of the transaction 2025-12-11 f) Place of the transaction XOFF - Outside a trading venue 1 Details of the person discharging managerial responsibilities / person closely associated a) Name Tom Allsworth Discretionary Trust 2 2 Reason for the notification a) Position/status Person Closely Associated to Chief Executive Officer b) Initial notification /Amendment Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Revolution Beauty Group plc b) LEI 21380083TTJWXK677H17 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument Ordinary Shares of £0.01 each Identification code ISIN: GB00BP7L1T61 b) Nature of the transaction Acquisition of shares for nil value c) Price(s) and volume(s) Price Volume £0 40,000,000 d) Aggregated information - Aggregated volume n/a - Price e) Date of the transaction 2025-12-11 f) Place of the transaction XOFF - Outside a trading venue For further information, please contact: Investor Relations Tom Allsworth, CEO Neil Catto, CFO [email protected] Joint Corporate Brokers Panmure Liberum (NOMAD): Edward Thomas / Dru Danford / John More Tel: +44 (0) 203 100 2222 Zeus: Ben Robertson / Jordan Warburton Tel: +44 (0) 161 831 1512 Media enquiries Headland Consultancy: Matt Denham / Antonia Pollock Tel: +44 (0)20 3805 4822 [email protected]
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