YouGov plcLSE: YOU

YouGov: Grant of awards under LTIP 2023

Oct 16, 2026 at 11:42 AM EDT · Issued by YouGov plc via RNS

Summary by 6ix AI

YouGov plc, a research data and analytics group, granted its Chief People Officer, Naleena Gururani, 90,799 nil-cost options (rights to receive shares without paying for them) on October 15, 2026, under its Long-Term Incentive Plan 2023.

Key details

The grant is a Joining Award, made in respect of her recruitment.
The options are over YouGov ordinary shares of 0.2p each, with a price of nil.
The transaction took place on the London Stock Exchange and was filed as a dealing by a person discharging managerial responsibility, meaning a senior manager whose share dealings must be disclosed.

What’s still pending

The options vest in three equal tranches on the first, second and third anniversaries of the grant.

6ix AI wrote this summary from the release below and checked it against the release.

On 6ix: 6ix.com/news/grant-of-awards-under-ltip-2023-1

Watch YouGov's latest callYougov (LSE:YOU) Q4 2026 Earnings Call · Replay · Oct 13 Read the transcript of Yougov (LSE:YOU) Q4 2026 Earnings Call

16 October 2026

YouGov plc

("YouGov" or "the Group" or "the Company")

Grant of awards under Long-Term Incentive Plan 2023

YouGov, the international research and data analytics group, announces PDMR dealing as set out in the below tables.

Enquiries

YouGov plc William Bowes, General Counsel and Company Secretary Hannah Jethwani, Head of Corporate Strategy and IR	020 7012 6000
FTI Consulting Charles Palmer / Valerija Cymbal / Jemima Gurney	020 3727 1000
J.P. Morgan Cazenove (NOMAD and Joint Broker) Bill Hutchings / James Summer	020 7742 4000
Berenberg (Joint Broker) Mark Whitmore / Marie Moy	020 3207 7800
Morgan Stanley & Co. International plc (Joint Broker) Andrew Foster / Josh Williams	020 7425 8000

About YouGov

YouGov is a global research data and analytics group. Our mission is to offer unparalleled insight into what the world really thinks and does. With operations in the Americas, UK, Mainland Europe and Asia Pacific, we have one of the world's largest research networks.

Above all, YouGov is powered by reality. That stems from a unique panel of 31 million of registered members across 64 markets and millions of interconnected data points. Our unique approach to recruiting and engaging with our panel, combined with our state-of-the-art technology platforms, enables us to deliver real-world, real-time insights that lead to better decision-making and a competitive advantage for our clients.

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are consistently one of the most quoted market research sources in the world.

YouGov /Research Reality

For further information, visit business.yougov.com

DEALING NOTIFICATION FORM
FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.

Details of the person discharging managerial responsibilities/person closely associated

Name:

Naleena Gururani

2.

Reason for the notification

Position/status:

Chief People Officer

Initial notification/Amendment:

Initial notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

Name:

YouGov plc

LEI:

213800MZGBGCJIPOBB41

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

Nature of the transaction:

Grant of 90,799 nil-cost options under YouGov LTIP 2023 ("Joining Award"), granted in respect of recruitment and which vests in three equal tranches on the first, second and third anniversary of the grant.

Price(s) and volume(s):