26 September 2025 / Investor webinar (link to registration in the RNS) Slides

26 September 2025

Delivering on today,

whilst building for tomorrow:

Investor webinar

Introduction

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Futurg

We are a global specialist media group reaching a diversified intent-led audience of over 475m, powered by tech and data.

Our content is platform-agnostic and reaches audiences in multiple ways: websites, magazines, events, social platforms, apps.

We monetise our audiences through:

Magazines

(Newstrade & subscriptions)

Advertising

HY 2025 REVENUE

eCommerce afffiliates

(products & price comparison)

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Market leading brands

Kevin Li Ying

CEO

Kevin joined Future in 2004 and was appointed CEO in March 2025. He was previously EVP B2C and before that, Kevin was Group Chief Technology & Product Officer and Chief Technology Officer for the Group

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Sharjeel Suleman

CFO

Sharjeel joined Future in September 2024 as CFO. Prior to Future, Sharjeel held various senior finance roles at ITV and was most recently CFO at ITV Studios

Rob George

Senior Vice President Product & eCommerce

Rob joined Future in January 2023 as SVP of eCommerce and has since broadened his remit to include Product. Prior to Future, Rob held senior positions at Sainsbury's and Argos. Rob is a member of the Executive Leadership Team (ELT)

Hillary Kerr

Senior Vice President Women and Luxury

Hillary joined Future in June 2022 through the acquisition of WhoWhatWear, a brand she co-founded. She joined as chief content officer for WhoWhatWear and since has extended her remit to include all women's and luxury brands such as Marie Claire, Wallpaper* and Country Life. Hillary is a member of the Executive Leadership Team (ELT)

Dave Clutterbuck

Managing Director Knowledge & Sports

Dave re-joined Future in 2019 and has worked in media across a range of sectors for almost 30 years including stints in Hong Kong and Sydney, Australia. His role has been extended to cover a wide portfolio of brands including FourFourTwo, Golf Monthly, Live Science and Space.com

Portfolio

Monetisation

Audience

Objectives

Brands & content

Tech & data

Enablers

Growth mindset

Innovation

Agility & rigorous execution

Powered By our DNA

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From this…

SEO

To this…

Perplexity

Gemini

Google Discover

Open AI

SEO

Claude

What's changing?

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Abundance of content sources

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Speed of change

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Lack of trust/ fake news/ biased reviews

Claude

Continue to be the best at SEO, optimising thOrpoenuAgI h AI

by adding GEO/AIO* as areas of expertise to drive new audience at scale

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*GEO: Generative Engine Optimisation; AIO: AI Optimisation

What does not change, is the need for:

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Expgrt ndvicg

Building communitigs

Pgoplg trust pgoplg

Delivering what our audiences need in a platform-agnostic way

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Key success factors

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Trusted, expert, quality content Powerful global brands

Effficient tech stack & large ffirst-party data

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Future DNA (growth mindset, innovation, agility & execution)

Direct audience engagement

Track record

Scalability driving strong financial characteristics of high margin and strong cash

Enhancing the platform effect through scale and new products

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What we are doing

Using our assets (brands, tech) to launch an initial set of new products

Share our reach and tech expertise with content creators in exchange of new audience and revenue

Leveraging our brand authority and trust coupled with ecom tech expertise to drive revenue growth

Scale audience engagement resulting in recurring revenue and build data from unknown users to known users

Building for tomorrow

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More often

More effficient

PLATFORM EFFECT

Current Future revenue streams

The PLATFORM EFFECT is about value creation where 1+1= 3 or 4.

The Platform Effect is all about driving audiences and using our tech stack to monetise it effectively, through new products, creating scale and operating leverage.

Delivering on today whilst building for tomorrow

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The problem to solve

Audience behaviour is changing:

• Attention moving to creators

• Only top 1% of creators succeed

  How we'll win

• Showcase vetted creators

• Strong brands, trusted voices

• Scale via our tech stack

What this delivers

More Users

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Access younger, social audiences

More Engaged Broaden & deepen content coverage

More Effficient Scale content as 100% variable cost

More Users

Access younger, Social audiences

More Engaged Broaden & deepen content coverage

More Effficient Scale content as 100% variable cost

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New demographics, Google Zero

Fashion, interior design, gaming etc.

Platform effect, Revenue share

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The problem to solve

Online shopping is broken:

• High overwhelm, low trust

• AI disruption of search

  How we'll win

• Curated, expert advice

• Engaging shopping experience

• Wherever shoppers are

What this delivers

More Users

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Commerce for our whole audience

More Engaged Trust & experience drive engagement

More Valuable Grow intent, lifetime value & loyalty

More Users

Commerce for our whole audience

More Engaged Trust & experience drive engagement

More Valuable Grow intent, lifetime value & loyalty

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Social, email, video, direct

Human curation, high trust, intuitive

Wishlist, alerts, rewards

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The problem to solve

• Google's audience, not ours

• Generic user experience

• First-party data is critical

  How we'll win

• Compelling free membership

• Engaging features & rewards

• Data-driven personalisation

What this delivers

More Users

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Scale, direct, known audience

More Engaged Drive habitual, repeat visits

More Valuable Power monetisation with first-party data

More Users

Scale, direct, known

audience

More Engaged Drive habitual, repeat visits

More Valuable Power monetisation with first-party data

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Brand aligned, CRM activated

Tailored, sticky features

Better data, higher yield

More users, more often

Today's revenue

THE PLATFORM EFFECT

streams

More valuable

More engaged

More effficient

Each initiative complements each other, adding scale, data and operating leverage

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Goal

Platform agnostic

More users, more often More engaged More valuable More effficient

AI Audience

Partnerships with content creators

Data platform (B2C & Go.Compare)

AI optimisation

Strategic initiatives

Build brands

Memberships in Go.Compare

Personalisation

B2B Smartbrief 2.0

eCommerce

Digital subscriptions

Operating model

Memberships in B2C

B2B uniffied data platform

KPI

Sessions per user

Page views per session

Revenue per session

Cost savings

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Our right to win

Our platform effect

is about value creation where 1+1= 3 or 4

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More users, more often

Today's revenue

THE PLATFORM EFFECT

Brands

streams

More valuable

Scale & reach

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Data

More engaged

More effficient

Tech

Asset light & Strong balance sheet

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Tech stack & expertise

Delivering on today whilst building for tomorrow

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