Slide 1: Delivering on today, whilst building for tomorrow
26 September 2025 Delivering on today, whilst building for tomorrow: A look into new products that drive the platform effect Investor webinar
Slide 2: Introduction
< 2 nw] ) >| mo] fe] Pe rw) =
Slide 3: Future
Future We are a global specialist media group reaching a diversified intent-led audience of over 475m, powered by tech and data. Our content is platform-agnostic and reaches audiences in multiple ways: websites, magazines, events, social platforms, apps. We monetise our audiences through: Magazines A
Slide 4: Meet the team
Meet the team Kevin Sharjeel Rob Hillary Dave Li Ying Suleman George Kerr Clutterbuck CEO CFO Senior Vice President Senior Vice President Managing Director Product & eCommerce Women and Luxury Knowledge & Sports Kevin joined Future in 2004 Sharjeel joined Future in Rob joined Future in Hillary joine
Slide 5: Winning in a changing landscape
Winning in a changing landscape 19
Slide 6: Our strategy is simple and timeless
Our strategy is simple and timeless Objectives Audience Monetisation Portfolio Enablers Brands & Tech & content data Powered Agility & Growth By our DNA Innovation rigorous mindset execution 6
Slide 7: Our landscape is changing
Our landscape is changing From this… To this… What’s changing? 1 Abundance of content sources 2 Perplexity Gemini Google Discover Speed of change 3 SEO Lack of trust/ fake Open AI SEO Claude news/ biased reviews Open AI Claude Continue to be the best at SEO, optimising through AI by adding GEO/AIO*
Slide 8: But audience requirements are timeless
But audience requirements are timeless What does not change, is the need for: 1 2 3 Content Engagement Trust Expert advice Building communities People trust people Delivering what our audiences need in a platform-agnostic way 8
Slide 9: The right to play, the right to win
The right to play, the right to win Key success factors 1 Trusted, expert, quality content Direct 2 Powerful global brands audience engagement 3 Efficient tech stack & large first-party data 4 Future DNA (growth mindset, innovation, agility & execution) Track record Scalability driving strong financial
Slide 10: Creating our Future
Creating our Future What we are doing Using our assets (brands, tech) to launch an initial set of new products Scale audience Share our reach and Leveraging our brand engagement resulting tech expertise with authority and trust in recurring revenue content creators in coupled with ecom and build dat
Slide 11: Scaling our own ecosystem
Scaling our own ecosystem More users Current Future revenue streams The PLATFORM EFFECT is about More value creation where 1+1= 3 or 4. often More PLATFORM The Platform Effect is all about efficient EFFECT driving audiences and using our tech stack to monetise it effectively, through new Current Futu
Slide 12: Partnering with Content creators
Partnering with Content creators 12
Slide 13: Content creators: the problem to solve and how we'll win
The problem to solve How we’ll win Audience behaviour is changing: ● Showcase vetted creators ● Attention moving to creators ● Strong brands, trusted voices ● Only top 1% of creators succeed ● Scale via our tech stack What this delivers More More More Users Engaged Efficient Access younger, Broaden &
Slide 14: More Users, More Engaged, More Efficient
More More More Users Engaged Efficient Access younger, Broaden & Scale content Social audiences deepen content as 100% variable coverage cost New demographics, Fashion, interior Platform effect, Google Zero design, gaming etc. Revenue share 14
Slide 15: Future of eCommerce
Future of eCommerce 15
Slide 16: eCommerce: the problem to solve and how we'll win
The problem to solve How we’ll win Online shopping is broken: ● Curated, expert advice ● High overwhelm, low trust ● Engaging shopping experience ● AI disruption of search ● Wherever shoppers are What this delivers More More More Users Engaged Valuable Commerce for Trust & Grow intent, our whole exp
Slide 17: More Users, More Engaged, More Valuable
More More More Users Engaged Valuable Commerce for Trust & Grow intent, our whole experience drive lifetime value audience engagement & loyalty Social, email, Human curation, Wishlist, alerts, video, direct high trust, intuitive rewards 17
Slide 18: Memberships
Memberships 18
Slide 19: Memberships: the problem to solve and how we'll win
The problem to solve How we’ll win ● Google’s audience, not ours ● Compelling free membership ● Generic user experience ● Engaging features & rewards ● First-party data is critical ● Data-driven personalisation What this delivers More More More Users Engaged Valuable Scale, direct, Drive habitual, P
Slide 20: More Users, More Engaged, More Valuable
More More More Users Engaged Valuable Scale, Drive habitual, Power direct, known repeat visits monetisation audience with first-party data Brand aligned, Tailored, Better data, CRM activated sticky features higher yield 20
Slide 21: Summary
Summary FUTURE
Slide 22: Scaling our own ecosystem
Scaling our own ecosystem More users, more often Each initiative Today’s revenue complements each other, More engaged More efficient THE PLATFORM adding scale, data EFFECT and operating leverage streams More valuable More valuable 22
Slide 23: Delivering growth with asset light model
Delivering growth with asset light model Platform agnostic Goal More users, more often More engaged More valuable More efficient Partnerships with Data platform AI Audience AI optimisation content creators (B2C & Go.Compare) Collab Build brands Personalisation eCommerce Operating model Strategic Sign
Slide 24: Scaling our own ecosystem: our right to win
Scaling our own ecosystem Our right to win Our platform effect is about value creation where 1+1= 3 or 4 1 More users, more often Scale & reach Today’s revenue 2 ch D engaged at Te efficient THE a More More PLATFORM Asset light & EFFECT Strong balance sheet Brands streams 3 Tech stack & expertise Mor
Slide 25: Q&A
Q&A 9
Slide 26: Thank you for attending
Thank you for attending FUTURE