Exercise of Options, Awards, PDMR Shareholdings

About this update from Property Franchise Group Plc

  1 May 2026 THE PROPERTY FRANCHISE GROUP PLC ("TPFG", the "Company" or the "Group")     Exercise of Options, Share Awards and PDMR Shareholdings     The Property Franchise Group Plc (LON:TPFG) the UK's largest multi-brand property franchisor  announces that options are being exercised by a PDMR in the Company, with shares being transferred to the PDMR from the Company's Employee Benefit Trust. These options vested and were exercised pursuant to the Company's Share Option Schemes issued in 2023 (" 2023 Scheme ") and recognise the full achievement of the targets set.   The executive who exercised options and to whom a share award has been made under the 2023 Scheme is as follows: PDMR Role Number of options exercised Exercise price per Share (Share Option Schemes) Number of Ordinary Shares received pursuant to the exercise* Total resultant holding in Company's  issued share capital Total resultant percentage holding of issued share capital Gareth Samples Chief Executive Officer 109,107 1p  57,723 683,374   1.07%   * The options have been exercised on a net settlement basis, after deductions for exercise price, income tax and national insurance contributions. PDMR Shareholdings Further information is provided below in accordance with Article 19(3) of the UK Market Abuse Regulation No 596/2014: Details of the person discharging managerial responsibilities / person closely associated   Name   Gareth Samples Reason for the notification   Position/status   Chief Executive Officer Initial notification /Amendment   Initial Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor   Name   The Property Franchise Group plc LEI   2138008J5PTJ8C77I535 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted.   Description of the financial instrument, type of instrument   Identification code Ordinary shares of 1 penny each     ISIN: GB 00BH0WFH67     Nature of the transaction   (i)            Exercise of Options, with shares being delivered on a net settlement basis after giving effect to the exercise price of the options, tax and national insurance obligations   Price(s) and volume(s)       Price(s) Volume(s)   1p   Total of 109,107 options exercised. Net shares delivered to Gareth Samples 57,723 ordinary shares Aggregated information   - Aggregated volume   - Price       N/A - single transaction Date of the transaction   1 May 2026 Place of the transaction Outside a trading venue         For further information, please contact:   The Property Franchise Group PLC   Gareth Samples, Chief Executive Officer Ben Dodds, Chief Financial Officer 01202 405 549 [email protected]         Canaccord Genuity Limited  (Nominated Adviser and Joint Broker) Max Hartley Harry Rees 020 7523 8000     Berenberg  (Joint Broker) Harry Nicholas / Michael Burke / James Thompson   020 7496 3000         Alma Strategic Communications  Justine James Joe Pederzolli Kinvara Verdon   020 3405 0209 [email protected]     About The Property Franchise Group PLC:   The Property Franchise Group PLC (AIM: TPFG) is the UK's largest multi-brand property franchisor, with a network of over 1,946 outlets delivering high quality services to residential clients, combined with an established Financial Services business.   The Company was founded in 1986 and has since strategically grown to a diverse portfolio of 18 brands operating throughout the UK, comprising longstanding high-street focused brands and two hybrid brands. The Property Franchise Group is also a member of two leading mortgage networks through its mortgage brokers, Brook Financial (MAB) and The Mortgage Genie (Primis).   TPFG's brands are: Belvoir, CJ Hole, Country Properties, Ellis & Co, EweMove, Fine & Country, Hunters, Lovelle, Martin & Co, Clarke & Partners, Mullucks, Newton Fallowell, Nicholas Humphreys, Northwood, Parkers, The Guild of Property Professionals and Whitegates.   Headquartered in Bournemouth, the Company was listed on AIM on the London Stock Exchange in 2013 and entered the AIM 100 in July 2024.   More information is available at  www.propertyfranchise.co.uk  

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