Entertainment Arts Research, Inc.OTC: EARI

Entertainment Arts Research, Inc. (EARI) Drops Acquisition Deal with Chris Noth’s Ambhar Tequila Brand

· Issued by Entertainment Arts Research, Inc.

Entertainment Arts Research, Inc. (EARI) today announced that they have ceased final negotiations of a deal to acquire Chris Noth’s Ambhar Tequila following the recent allegations that have come to light against the actor. Chris Noth has been accused of misconduct by two separate women more than a decade apart, according to a recent report by The Hollywood Reporter. EARI had been in talks for a number of months about acquiring Ambhar in a $12 million agreement, but has taken the decision to terminate all further discussions regarding the acquisition.

EARI prides itself on being socially responsible. Their White Rhino Vodka dedicates a portion of all sales to the conservation of the Northern and Southern White Rhino. The company takes social responsibility extremely seriously, both within their existing portfolio of brands and in consideration of any and all acquisitions.

“While Ambhar Tequila was an attractive acquisition target for us, at this point in time it doesn’t make sense for us to move forward with this deal in light of the claims, which must be taken with the utmost seriousness,” said Bernard Rubin, CEO of EARI. “That said, we continue to be on the lookout for spirit brands that fit EARI’s ethos of social responsibility.”

For additional information on Entertainment Arts Research, Inc. please visit www.earigroup.com.

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Company Websites

www.earigroup.com, www.betta4ubrands.com, www.drinkfury.com,

www.drinkticklewater.com, www.whiterhinovodka.com, www.neosuperwater.com

www.foodytv.com, http://zegen.com.ph/ 

Safe Harbor Disclosure

This press release contains forward-looking statements that are made under the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management's expectations regarding future results of operations, economic performance, and financial condition. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable, but there is no assurance they will prove to be accurate. Forward-looking statements, specifically those concerning future performance, are subject to certain risks and uncertainties, and actual results may differ materially. EARI competes in a rapidly growing and transforming industry, and risk factors, including those disclosed in the Company's filings with the Securities and Exchange Commission, might affect the Company's operations. Unless required by applicable law, the Company undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries about Entertainment Arts Research Inc., please contact: Investor Relations info@earigroup.com / Phone: (980) 999-0270

SOURCE: Entertainment Arts Research, Inc.

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