Enters new market with large Malaysian telco MAXIS

Summary by 6ix AI

Sportshero Limited has announced a partnership with MAXIS, a major telecommunications provider in Malaysia, to launch its HeroPlay gaming product in the Malaysian market. This agreement includes marketing support from MAXIS, which has a substantial customer base, and allows users to subscribe to Sportshero's gaming offerings through their phone accounts. The partnership is part of Sportshero's strategy to expand its presence in Southeast Asia, now collaborating with four major telcos across the region. Management believes that Malaysia's growing mobile and gaming market presents a significant opportunity for increased revenue per user.

Written by 6ix AI from the company’s filing. How 6ix writes summaries