QED Connect (OTCID: QEDN) is poised to become a key player in Energy Today’s innovative asset tokenization platform. This strategic move will not only enable the company to tokenize its diverse food and agriculture assets but also capitalize on the booming kava root market, which is rapidly gaining momentum. In 2023, the global kava root extract market was valued at an impressive USD 1.38 billion and is forecasted to soar to USD 5.45 billion by 2032, with a remarkable compound annual growth rate (CAGR) of 16.47%. Australia currently leads the pack, commanding a substantial 55.2% of the market share. Moreover, the U.S. market for kava root extract is projected to experience significant growth, potentially reaching USD 30.28 million by 2032. This surge is largely fueled by the increasing demand for kava in herbal supplements and pharmaceuticals, especially due to its proven benefits in managing stress and anxiety. The opportunity is ripe for investment and growth, making QED Connect a compelling choice for stakeholders.
Kava or Piper methysticum is a plant belonging to the pepper family and is abundantly grown and consumed in and around the South Pacific islands. Kava is generally consumed in these countries as a ceremonial and traditional drink due to its mild to moderate sedative effects. In some traditions, kava consumption is often similar to that of alcoholic beverages as a socializing drink in other regions due to its kavalactones, dietary fiber, and mineral content.
The popularity of kava root extract, either in liquid or powdered form, is growing, mainly attributable to its relaxing properties and therapeutic effect, which has prompted its utilization in various pharmaceutical and personal care products. It is typically consumed among Western populations either in the form of a capsule or tablet containing ethanolic or acetonic extracts. Kava consumption has witnessed a significant surge in the past few years, especially in North America, owing to its mass consumer appeal as a dietary supplement. The market is anticipated to foresee greater penetration in the untapped markets such as India, Dubai, and China. Additionally, increasing awareness about kava root extract's medicinal and therapeutic benefits is providing a positive impetus to its utilization in various functional food and beverages.
During the COVID-19 pandemic, the major kava-producing countries, such as Fiji and Vanuatu, experienced a rise in infected cases, and falling international demand due to trade barriers had a negative impact on the supply chain. According to the Fijian Competition and Consumer Commission CEO, kava margin prices were affected due to travel restrictions and recent damages from cyclone Harold. Similarly, the prominent kava export destinations, such as Australia and the U.S., could not be reached due to border closures, which led to dwindling local kava supplies and skyrocketing prices. According to the Fijian Uniting Church chairman in Brisbane, kava prices reached USD 500 a kilogram from USD 50 during the period.
Source: https://www.fortunebusinessinsights.com/kava-root-extract-market-103694
About Kava
Kava root comes from Piper methysticum, a pepper plant native to the Pacific Islands used to make a psychoactive, bitter beverage with sedative and anxiolytic (anxiety-reducing) properties. It contains compounds called kavalactones that produce its effects but can cause side effects, especially when combined with alcohol or other CNS depressants, and has also been associated with liver damage in some cases.
What is kava root?
- Plant Origin: Kava root comes from Piper methysticum, a plant in the pepper family native to the Pacific Islands.
- Kava Beverage: The term "kava" can refer to the plant itself or the traditional beverage made from its root.
- Name: "Kava" comes from the Tongan and Marquesan languages, meaning "bitter," which describes the taste of the drink.
Effects and Uses
- Psychoactive Properties: Kava has been traditionally used for its relaxing, euphoric, and sedative effects.
- Anxiolytic Effects: It is known for its anxiety-reducing, or anxiolytic, properties.
- Kavalactones: The plant's effects are attributed to compounds called kavalactones.
Benefits and Concerns
- Anxiety Relief: Due to its anxiolytic properties, kava is used to alleviate symptoms of anxiety.
- Potential for Liver Damage: There have been reports of liver damage associated with kava use, particularly with some commercial preparations, though the risk may be lower with traditional preparations.
- Drug Interactions: Combining kava with substances like alcohol or certain medications (such as benzodiazepines or barbiturates) can intensify their central nervous system depressant effects, leading to increased sedation and cognitive impairment.
How it's prepared
- The root is typically ground and mixed with water to create the beverage.
About The Trillium Exchange
The Trillium Exchange (currently trading as Energy Today, OTC: (NRGT) is a publicly traded
holding company specializing in strategic acquisitions across natural resources, real estate, media, and technology. With a long-term investment philosophy, Trillium is focused on generating sustainable cash flows while pioneering innovative approaches to value creation through blockchain integration, tokenization, and Bitcoin-based structures. Trillium One Entertainment is a wholly owned subsidiary.
“ This communication contains forward-looking statements regarding future events and expectations. However, forward-looking statements are based on current assumptions and are subject to risks and uncertainties that may cause actual results to differ materially from those expressed or implied by such statements. We caution you not to place undue reliance on these statements, as they reflect our opinions only as of the date of this communication. “