E-seikatsu Co., Ltd.TSE: 3796

Financial Updates 3Q FY2025

· Issued by E-seikatsu Co., Ltd.

© e-Seikatsu Co.,Ltd.

February 13, 2025

Financial Updates 3Q FY2025

e-SeikatsuCo., Ltd. (Securities code: 3796)

Some of the material is machine translated.

Create many "good life" for others with technology and heart.

Table of Contents

1.

2.

3.

Business Summary

3Q Results

Future Prospects

Appendix | ① Our Brand

② Our Products

③ Profile

1

2

3

2

1. Business Summary

3

Mission

Create many "good life" for others with technology and heart.

Vision

Create society where comfortable life circulates.

4

Our Business Structure

Customer

End users

In-house planning, development, and marketing of IT tools for accelerating clients' real estate businesses

Providing

Real estate companies

Rental

Brokerage

Providing real

Real estate owners

Owners

Those who want to

Function

Planning and development

Products

Rental management

Rental Buy&

a system for enhancing productivity as SaaS

estate services

Rental/Property

Management

DX of transactions

sell/buy real estate

Sellers

of services

・Marketing ・Sales

brokerage sell Website production

Inter-vendor Distribution

Subscription

Service fees

Brokerage

(buying&selling)

Supporting

services and commission

Buyers

Potential tenants

Tenants

・Consulting

/Electronic Applications

Tenants

(Monthly)

various real estate

business

・Support in installation ・Customer Success ・Support in operation

Owner

Payment

BPaaS

Solutions for communication, IT-based explanation of important matters, electronic contracts, settlement, etc.

5

Developing Multi-Products to Meet the Diverse Needs of the Real Estate Market

Want to fill the vacant room quickly

Want to improve the efficiency of rent and property management

Increase the efficiency of the response of tenants and owners

Rental Management

Companies

Information

Rental/Property management

Distribution

Tenant application

Payment application

• Property search

• Request for site visits

• Web application

Owner application

Want to share vacancy information in real time

BPaaS

Want to reduce the number of telephone inquiries for vacancies

Leasing

CompaniesReducing the amount of time required

to place advertisements on properties

Sales Support / Property Advertising

Increase productivity in sales activities

Sales support

Want to conduct room tour,

Digital Marketingapply for property rental, and explain

important points

efficiently

BPaaS

Reduce the amount of time required to check whether the room is empty

6

Sales Synergies from Vertical SaaS + BPaaS

Providing BPaaS that addresses deeper customer issues through our subsidiary (Real Tech Consulting Co.,Ltd.).

Sales growth through synergies between SaaS and BPaaS.

Type of Service

BPaaS

Business Process as a Service

+

SaaS

Software as a Service

PaaS

Platform as a Service

IaaS

Infrastructure as a Service

Main Functions

Operation

Consulting

+

Application

Middleware

Server/Storage

/Network

Main Value Offered

  • High value-added BPO/BPR services based on the use of our SaaS
  • Consulting on SaaS utilization such as RPA and low-code tool implementation
  • Our SaaS-savvy consultants work closely with customers on their DX

+

⚫ Full lineup of SaaS that specializes in the real estate domain and covers all

business processes

⚫ Maintenance free due to multi-tenant cloud

⚫ High usability in pursuit of UI and UX. High security with the latest IT.

⚫ Optimal application execution environment (OS, middleware, etc.)

⚫ Infrastructure for the provision of services contracted by us (Servers, storage, networks)

⚫ No maintenance required for servers, etc.

7

Added Value Created by "SaaS + BPO = BPaaS"

Flexible use of IT through outsourcing, even without in-house IT personnel.

No IT equipment is required and costs are relatively low, making it easy to implement even for small-scale

offices.

Challenges and barriers to digitization(n=1296)

Number of real estate

establishments

Lack of human resources

Lack of funds

Lack of time to review

Lack of digital technology and literacy

Analog culture and values

have taken hold Regulatory and institutional barriers

No clear objectives or goals

Other

67.6%

27.3%

26.0%

44.8%

32.6%

18.6%

25.3%

1.3%

6 or more employees

16.1%

Overall

241,650

Business

establishments

Less than 5 employees

83.9%

Source:"2022 White Paper Information and Communication in Japan", Ministry of Internal Affairs and Communications

Source: "2023 Economic Census", Ministry of Internal

Affairs and Communications, Ministry of Economy, Trade

and Industry

8

Potential for ARPU Increase from Multi-Products

Sustained increase in ARPU (average monthly price per unit) through deepening of customer issues and step-by-step cross-selling

ARPU growth potential

Want to

increase the productivity of my sales activities

Want to

reduce the

time and

effort

required to place an ad

ARPU growth potential

BPaaS

Want to

Business Process as a Service

streamline

tenant/owne

Suffering

r relations.

Want to reduce

from a

the number of

shortage of

telephone

IT personnel

inquiries about

vacancy

information

Want to

Want to

streamline

computerize

rent and

the

property

acceptance of

management

applications

operations

for moving in

BPaaS

Business Process as a Service

Increased number of units under management

Increased inquiries for vacancy checks,

due to better reputation among owners

applications, and tenant correspondence

* This is a partially modified image based on an actual customer case study.

9

Competitive Advantage of e-Seikatsu

SaaS

Multi-product

(integrated system)

  1. Focused on the real estate market, providing vertical SaaS
  2. Multi-productcover all real estate transaction processes

Non-industry forcus

horizontal

Single -function

application On-premises

Market Forcus

vertical

  1. Enabling streamline operations by integrated and seamless services
  2. Broad customer base with high LTV mainly in real estate leasing management segment
  3. Dedicated sales and engineering teams with industry knowledge and expertise

Focused on the real estate market × Multi-product × SaaS

= Sustainable Competitive Advantage

Center position of information distribution in the real estate market

10

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