DRYWORLD Signs Trade Partner Agreement with Rebel Sport, Expanding Retail Presence Across New Zealand
SANTA BARBARA, Calif., April 10, 2025 (OTC Markets) -- DRYWORLD Brands Inc. (OTC: IBGR) (the “Company”), a leading sportswear and performance brand, known for its elite athletic gear and innovative compression technology, is proud to announce a strategic trade partner agreement with Rebel Sport, a leading sporting goods retailer with 160 stores across Australia and 44 in New Zealand.
The agreement marks a significant retail milestone for DRYWORLD, beginning with online distribution through Rebel Sport’s digital platform, with potential expansion into brick-and-mortar stores based on consumer demand and sell-through performance.
As part of this partnership, Rebel Sport will feature DRYWORLD’s graduated compression gear, the same elite-level products currently supplied to the New Zealand Super Rugby teams. In addition, select white label products developed specifically for those teams will also be available to consumers for the first time through Rebel Sport’s platform.
“This partnership is a major step forward in our mission to bring DRYWORLD performance gear to athletes at every level,” said Brian McKenzie, Co-CEO of DRYWORLD. “Rebel Sport’s expansive footprint and trusted retail presence offer us a powerful channel to reach the broader sports community in Australia and New Zealand.”
The collaboration provides DRYWORLD with an unprecedented opportunity to expand its retail footprint in two of the most passionate rugby markets in the world, allowing consumers to access professional-grade products used by elite athletes.
This agreement not only supports DRYWORLD’s global growth ambitions but also reinforces its commitment to delivering high-performance athletic wear to markets where sport is deeply embedded in the culture.
About Rebel Sport
Rebel Sport is a premier sporting goods retailer with 204 stores across Australia and New Zealand. Known for offering a wide range of high-quality sports equipment and apparel, Rebel Sport is the go-to destination for athletes and fitness enthusiasts throughout the region.
ABOUT DRYWORLD:
DRYWORLD is a premium performance sports brand offering innovative, superior quality apparel and gear for the athlete in all of us. We build purpose-driven products that give all athletes the edge. Engineered by athletes, proven by science. Visit http://www.dryworldshop.com
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For more information:
Ashlee Vogenthaler
PCG Advisory
646-343-5805