DRYWORLD Appoints 20 Year Sports Industry Sales and Marketing Veteran Warren Hand as VP of Partnerships
Industry Veteran with Over 20 Years of Sales and Marketing Expertise to Lead Strategic Partnerships for Global Sports Brand
SANTA BARBARA, Calif., April 04, 2025 (GLOBE NEWSWIRE) -- DRYWORLD Brands Inc. (OTC: IBGR) (the ‘Company’), a leading sportswear and performance brand, announces the appointment of Warren Hand as the Company’s Vice President of Partnerships. In this role, he will oversee the brand’s global partnership strategy in which he will focus on expanding and nurturing key relationships across sports organizations, retail partners, and athletes.
Hand is a veteran amongst business development executives with over 20 years of sales and marketing experience spanning across the sporting goods and Fast-Moving Consumer Goods (FMCG) industries. Hand’s expertise encompasses the management of high-profile accounts comprised of elite sports clubs such as Manchester United, Liverpool, Arsenal, Celtic, West Ham United, and the Rugby Football Union (RFU) which he managed during his tenure with Reebok Football. Additionally, he has served in senior leadership positions for other renowned brands which include Nike UK, Red Bull, New Balance, and Brand 47.
Hand’s deep understanding of the sports industry, combined with his proven success in strategic brand management, will be instrumental in further positioning DRYWORLD as a dominant player in the global sportswear market.
"I am thrilled to join DRYWORLD as the Vice President of Partnerships,” said Warren Hand. “As an accomplished leader in sales and marketing combined with my experience managing and developing high-profile accounts, I am looking forward to the opportunity to support and help scale another high-profile brand. DRYWORLD is a brand with tremendous potential, and I look forward to contributing to its continued growth and success in the global market."
“We are thrilled to welcome Warren to the DRYWORLD team,” said Brian McKenzie, Co-CEO of DRYWORLD. “Warren’s extensive experience in sales, marketing, and partnerships is exactly what we need as we continue to scale our global presence. His proven ability to manage high-profile accounts and drive strategic collaborations will play a pivotal role in taking DRYWORLD to the next level. We are confident that Warren’s leadership will be instrumental in strengthening our position as a top-tier brand in the sportswear market.”
ABOUT DRYWORLD:
DRYWORLD is a premium performance sports brand offering innovative, superior quality apparel and gear for the athlete in all of us. We build purpose-driven products that give all athletes the edge. Engineered by athletes, proven by science. Visit dryworldshop.com
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For more information:
Ashlee Vogenthaler
PCG Advisory
646-343-5805
ashlee@pcgadvisory.com