B90 Holdings PlcLSE: B90

Director's Purchase of Shares

· Issued by B90 Holdings Plc

Immediate release

B90 Holdings plc

("B90", the "Company" or the "Group")

Director's purchase of shares

B90 Holdings (AIM: B90), the a performance marketing and MarTech business, announces that, on 24 September 2026, Ronny Breivik, Chief Executive Officer, purchased 258,448 ordinary shares of no par value in the Company ("Shares") at a price pf 3.85 pence per Share. Following this purchase, Mr Breivik's interest in Shares, directly and indirectly, comprises 31,308,423 Shares, representing in aggregate approximately 7.10% of the Company's issued ordinary share capital.

For further information please contact:

B90 Holdings plc                                                                                                                   (via Rosewood)

Ronny Breivik, Chief Executive Officer

Marcel Noordeloos, Chief Financial Officer

Strand Hanson Limited (Nominated Adviser)                                                                   +44 (0)20 7409 3494

James Harris / Richard Johnson

Zeus (Broker)                                                                                                                       +44 (0)20 3829 5000

Louisa Waddell / Simon Johnson

Rosewood (Financial PR & IR)

John West / Llew Angus / Lily Pearce                                                                                    +44 (0)20 7653 8702

Details of the persons discharging managerial responsibilities

a)

Name

Ronny Breivik

2

Reason for the notification

a)

Position/status

Chief Executive Officer

b)

Initial notification /Amendment

Initial notification

3

Details  of  the  issuer

a)

Name

B90 Holdings plc

b)

LEI

2138007KWLZHV5I1A979

4

Details of the transaction(s): section to be repeated  for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description  of the financial  instrument, type of instrument

Ordinary Shares of no par value

Identification code

ISIN: IM00BYT32K14

b)

Nature of the transaction

Market purchase 

c)

Price(s) and volume(s)

Price(s)

Volume(s)

  3.85

  258,448

d)

Aggregated information

- Aggregated volume 

- Price 

-     n/a, single transaction

e)

Date of the transaction

24 September 2026

f)

Place of the transaction

LSE (AIM)

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