Boohoo Group PlcLSE: DEBS

Directors’ Dealing

FOR IMMEDIATE RELEASE                                                                                                       25 September 2025

boohoo group plc

(the "Company" or "Debenhams Group")

Directors' Dealing

Debenhams Group (AIM: DEBS), has been notified of the following purchases of ordinary shares of 1 pence each ("Ordinary Shares") by the following Directors of the Company:

Name

Position

New Ordinary Shares Purchased

Average purchase price

Interest in Ordinary Shares

Percentage of the Company's Issued Share Capital (%)

Iain McDonald

Non-Executive Director

300,161

13.143 pence

1,180,000

0.08%

John Goold

Non-Executive Director

200,000

12.500 pence

263,956

0.01%

Enquiries

Debenhams Group

Phil Ellis, Chief Financial Officer

Tel: +44 (0)161 233 2050

Zeus Capital - Nominated adviser and joint broker

Dan Bate / James Edis

Tel: +44 (0)161 831 1512

Benjamin Robertson

Tel: +44 (0)20 3829 5000

Panmure Liberum - Joint broker

Max Jones / Ailsa MacMaster / Gaya Bhatt 

Tel: +44 (0)20 3100 2000

Sodali & Co - Financial PR adviser

Ben Foster / Louisa Henry

Tel: +44 (0)20 3984 0114

About Debenhams Group

Debenhams Group is an online powerhouse in fashion, home, and beauty, serving millions of customers across five shopping destinations: Debenhams, Karen Millen, boohoo, MAN and PLT. Debenhams Group dates back to 1778 when William Clark, a retail pioneer of the time, opened the UK's first department store. Today, the Group is home to Debenhams-which was relaunched in 2021 as an online department store-and  leading online fashion retailers, including boohoo, PLT, MAN, and Karen Millen.

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Iain McDonald

2

Reason for the notification

a)

Position/status

Non-Executive Director

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

boohoo group plc

b)

LEI

213800SZF3KFCECWY243

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 1p

ISIN: JE00BG6L7297

b)

Nature of the transaction

Purchase of Ordinary Shares

c)

Price(s) and volume(s)

 Price(s)

Volume(s)

13.14p

250,161

13.16p

50,000

d)

Aggregated information

- Aggregated volume

- Price

300,161

13.143 pence per Ordinary Share

e)

Date of the transaction

22 September 2025

f)

Place of the transaction

London Stock Exchange

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

John Goold

2

Reason for the notification

a)

Position/status

Non-Executive Director

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

boohoo group plc

b)

LEI

213800SZF3KFCECWY243

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 1p

ISIN: JE00BG6L7297

b)

Nature of the transaction

Purchase of Ordinary Shares

c)

Price(s) and volume(s)

 Price(s)

Volume(s)

12.50p

200,000

d)

Aggregated information

- Aggregated volume

- Price

200,000

12.50p

e)

Date of the transaction

24 September 2025

f)

Place of the transaction

London Stock Exchange

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