Business
Director/PDMR Shareholding
Simon Longbottom, Chief Growth Officer at Sage Group PLC, acquired 8,638 ordinary shares on March 7, 2026, under the Long-Term Incentive Plan. Subsequently, on March 9, 2026, he sold 4,068 of these shares at £8.3776 each to cover tax liabilities, resulting in a total shareholding of 13,750 shares. Disclaimer*
About this update from Sage Group Plc
DIRECTOR/PDMR SHAREHOLDING 10 March 2026 The Sage Group plc. (" Sage ") Notification of Transactions by Persons Discharging Managerial Responsibilities ("PDMRs") and Persons Closely Associated ("PCAs") with them This notification relates to transactions notified in accordance with Article 19 of the UK Market Abuse Regulation. Upon the vesting of a share award granted under The Sage Group plc Long-Term Incentive Plan (" LTIP "), on 7 March 2026, Simon Longbottom, Chief Growth Officer and a member of the Executive Leadership Team of Sage and PDMR, became beneficially entitled to the number of ordinary shares of 1 4/77 pence each in Sage (" Shares ") noted below. Awards under the LTIP are granted as a performance share award (" PSA ") or a restricted share award (" RSA "). This award was granted as an RSA, subject to the achievement of a financial underpin. The Shares were released on 9 March 2026, being the next business day following the vesting date. On 9 March 2026, Sage was notified that Simon Longbottom sold a number of Shares at the price noted below to cover employee tax and social security liabilities arising from the vesting. The resultant total shareholding of the PDMR is also included. PDMR Award Number of ordinary shares acquired Number of ordinary shares sold to cover tax liabilities Sale price per share Resultant total shareholding Simon Longbottom LTIP (RSA) 8,638 4,068 £8.3776 13,750 1 Details of the person discharging managerial responsibilities / person closely associated a) Name Simon Longbottom 2 Reason for the notification a) Position/status Chief Growth Officer b) Initial notification /Amendment Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name The Sage Group plc. b) LEI 2138005RN5XYLTF8G138 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument Ordinary shares Identification code ISIN: GB00B8C3BL03 b) Nature of the transaction Acquisition of the beneficial interest in ordinary shares following the vesting of a share award under The Sage Group plc Long-Term Incentive Plan , granted on 20 May 2025 c) Price(s) and volume(s) Price Volume Nil 8,638 d) Aggregated information N/A - single transaction - Aggregated volume - Price e) Date of the transaction 7 March 2026 f) Place of the transaction Outside a trading venue 1 Details of the person discharging managerial responsibilities / person closely associated a) Name Simon Longbottom 2 Reason for the notification a) Position/status Chief Growth Officer b) Initial notification /Amendment Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name The Sage Group plc. b) LEI 2138005RN5XYLTF8G138 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument Ordinary shares Identification code ISIN: GB00B8C3BL03 b) Nature of the transaction Sale of ordinary shares to cover employee tax and social security liabilities arising from the vesting on 7 March 2026 of a share award under The Sage Group plc Long-Term Incentive Plan . c) Price(s) and volume(s) Price Volume £8.3776 4,068 d) Aggregated information N/A - single transaction - Aggregated volume - Price e) Date of the transaction 9 March 2026 f) Place of the transaction London Stock Exchange Name of contact: Mohor Roy Telephone number of contact: + 44(0) 203 810 7200