Director/PDMR Shareholding

About this update from Pollen Street Group Limited

Pollen Street Group Limited (the Company)   PDMR Notification Pollen Street Share Incentive Plan   Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them     The Company was notified on 26 February 2026 that the following transactions, relating to Persons Discharging Managerial Responsibilities ( PDMR ), took place under the Pollen Street Share Incentive Plan ( SIP ) on 25 February 2026.   The SIP is an all-employee trust arrangement approved by HM Revenue & Customs, allowing employees to purchase ordinary shares of £0.01 each in the Company ( Ordinary Shares ) using deductions from their salary ( Partnership Shares ) on a monthly basis.  Employees are also allocated additional free Ordinary Shares ( Matching Shares ) under the SIP.   On 25 February 2026, on behalf of the PDMR, the SIP Trustees (MUFG Corporate Markets Trustees (UK) Limited) acquired 17 Partnership Shares at a price of £8.528 per share. On the same date, the SIP Trustees also allocated Matching Shares at nil cost to the PDMR as detailed in the table below.   This announcement [i] is made pursuant to the Company's obligations under Article 19(3) of the UK Market Abuse Regulation.   Crispin Goldsmith - purchase of shares under the SIP 1 Details of the person discharging managerial responsibilities / person closely associated a) Name Crispin Goldsmith 2 Reason for the notification a) Position/status Chief Financial Officer b) Initial/Amendment notification Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Pollen Street Group Limited b) LEI 894500LP94M98N8CY487 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument Identification code   Ordinary shares of £0.01 each   ISIN: GG00BMHG0H12 b) Nature of the transaction Purchase and allocation of partnership and matching shares, respectively, under the Pollen Street Share Incentive Plan.  c) Price(s) and volume(s)     Price(s) Volume(s) 852.8p 17 Nil 17 d) Aggregated information -      Aggregated volume -      Aggregated price   34 shares £144.98 e) Date of the transaction 25 February 2026 f) Place of the transaction London Stock Exchange (XLON)   For further information about this announcement please contact: Pollen Street - Corporate Development Director - Shweta Chugh - +44 (0)20 3965 5081   Barclays Bank plc - Joint Broker- Neal West / Stuart Muress - +44 (0)20 7623 2323   Investec Bank plc - Joint Broker - Ben Griffiths /   Kamalini Hull - +44 (0)20 7597 4000   FGS Global - Chris Sibbald / Anna Tabor - [email protected]   MUFG Corporate Governance Limited - Company Secretary - [email protected]     LEI: 894500LP94M98N8CY487     [i] The above-mentioned purchase of shares by the CFO is permitted by the Company's Market Abuse Policy, as fixed instructions were given for the purchase in October 2025 (during a non-restricted trading period) and the purchase is made in accordance with the SIP. The Company is currently in a closed period which commenced at close of business on 20 February 2026 and is intended to end at 7:00 a.m. on the day the Annual Results for FY2025 are released.

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