Moonpig Group PLCLSE: MOON

Moonpig Group: Director/PDMR Shareholding

· Issued by Moonpig Group PLC

Summary by 6ix AI

On October 1, 2026, Moonpig Group plc Executive Director Andy MacKinnon received 245,725 and 121,883 shares under two long-term incentive plan (LTIP) awards granted on September 19, 2023. He sold 116,072 and 57,573 of those shares at £2.71869 each to cover income tax, national insurance and dealing costs.

Key details

  • One-off award: 51.38% vested after the performance period ended April 30, 2026. Adjusted pre-tax earnings per share was just above threshold, and the total shareholder return (TSR) condition fell between threshold and maximum. This gave 241,782 LTIP shares plus 3,943 dividend equivalent shares, for nil consideration.
  • Top-up award: 100% vested because both the adjusted pre-tax earnings per share and TSR conditions were met. This gave 119,928 LTIP shares plus 1,955 dividend equivalent shares, for nil consideration.
  • The awards were satisfied with shares from an Employee Benefit Trust (EBT). The LTIP shares are subject to a two-year post-vesting holding period.
  • After the transactions, Andy MacKinnon holds 1,552,759 shares, equal to 986% of salary, meeting the 300% of salary shareholding requirement. Catherine Faiers holds 124,215 shares, equal to 58% of salary, which does not meet the requirement.
  • The EBT now holds 357,419 shares in the company, representing 0.12% of the issued share capital as at October 5, 2026.

6ix AI wrote this summary from the release below and checked it against the release.

On 6ix: 6ix.com/news/directorpdmr-shareholding-1450

Moonpig Group plc

NOTIFICATION OF TRANSACTIONS OF

PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES

5 October 2026

Moonpig Group plc was notified by Andy MacKinnon, an Executive Director, of the following transactions on 1 October 2026.

LTIP vesting - one off award

The performance period for the LTIP awards that were granted on 19 September 2023 ended on 30 April 2026. The Adjusted pre-tax EPS was just above Threshold and the TSR condition was between Threshold and Maximum and therefore 51.38% of the award vested. As a result of the vesting of the award, the following transaction took place:

Director

LTIP shares vesting

Dividend equivalent shares

Total shares awarded for nil consideration

Shares sold to cover income tax and NI liabilities and dealing costs

Sale price per share

Andy MacKinnon

241,782

3,943

245,725

116,072

£2.71869

LTIP vesting - top-up award

The performance period for the LTIP awards that were granted on 19 September 2023 ended on 30 April 2026. The Adjusted pre-tax EPS and the TSR conditions were met and therefore 100% of the award vested. As a result of the vesting of the award, the following transaction took place:

Director

LTIP shares vesting

Dividend equivalent shares

Total shares awarded for nil consideration

Shares sold to cover income tax and NI liabilities and dealing costs

Sale price per share

Andy MacKinnon

119,928

1,955

121,883

57,573

£2.71869

All the above awards were satisfied through the transfer of shares from an Employee Benefit Trust (EBT). The balance of shares under each vested award not sold to cover income tax, NI and dealing costs were transferred to the Executive Director from the EBT. Shares from the LTIP awards are subject to a two-year post-vesting holding period.

The Executive Directors' shareholdings following these transactions are set out below:

Director

Number of shares held

% of salary represented by shareholding

Shareholding requirement of 300% salary met?

Catherine Faiers

124,215

58%

No

Andy MacKinnon

1,552,759

986%

Yes

Following the transactions the EBT holds 357,419 shares in the Company, representing 0.12% of the issued share capital as at the date of this announcement.

The relevant notifications set out below is provided in accordance with the requirements of Article 19 of the EU Market Abuse Regulation. 

Moonpig Group plc

NOTIFICATION OF TRANSACTIONS OF

PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Andy MacKinnon

2

Reason for the notification

a)

Position/status

Executive Director/PDMR

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Moonpig Group plc

b)

LEI

213800VAYO5KCAXZHK83

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary Shares of £0.10 each

Identification code

ISIN: GB00BMT9K014

b)

Nature of the transaction

(1)      Transfer of shares from EBT to satisfy one-off LTIP award

(2)      Sale of sufficient shares to cover income tax and national insurance due on shares vesting under one-off LTIP award

(3)      Transfer of shares from EBT to satisfy top-up LTIP award

(4)      Sale of sufficient shares to cover income tax and national insurance due on shares vesting under top-up LTIP award

c)

Price(s) and volume(s)

Price(s)

Volume(s)

£2.71869

 245,725

£2.71869

116,072

£2.71869

121,883

£2.71869

57,573

d)

Aggregated information

N/A

- Aggregated volume

N/A

- Price

N/A

e)

Date of the transaction

1 October 2026

f)

Place of the transaction

(1)   and (3) Outside of a trading venue

(2)   and (4) XLON

Jayne Powell

Company Secretary

company-secretary@moonpig.com


Moonpig Group PLC on 6ix

Story so far

Earlier from Moonpig

Later from Moonpig

All Moonpig news releases