Business
Directorate Changes
Altitude Group plc announced the appointment of Richard Sowerby as Chief Financial Officer designate, effective upon the departure of Drew Whibley on July 31, 2026. Sowerby, a chartered accountant with prior experience at Altitude and as CFO at Dowlis, will serve on a fractional basis to support the company's increased focus on the US market, where AIM Smarter manages over $2 billion in annual sales volume. This appointment completes the group's board transformation program, which has seen the addition of new non-executive directors. Sowerby does not currently hold any interest in the company's share capital. Disclaimer*
About this update from Altitude Group Plc
3 July 2026 Altitude Group plc ("Altitude" or the "Company") Directorate Changes Altitude Group plc (AIM: ALT), a technology and services provider specialising in end-to-end solutions for the branded merchandise and promotional products industry, is pleased to announce the appointment of Richard Sowerby as Chief Financial Officer designate, following an orderly handover from Drew Whibley, who will step down from the Board on 31 July 2026. Richard is a chartered accountant and experienced board-level CFO. He is an Executive Director at Dowlis, with strong insight into the promotional merchandising sector, and has recently worked with fast-growth UK SMEs providing CFO services. Richard is well known to Altitude, having previously served the Company in a number of senior capacities, joining as Chief Financial Officer in 2013 before progressing to Executive Chairman and most recently serving as a Non-Executive Director in 2017. Richard's appointment reflects the restructuring of the Group's finance function to align with Altitude's increased focus on the US market, where AIM Smarter serves more than 2,300 distributors managing over $2 billion in annual sales volume. Richard will serve on a fractional basis, working closely with Jayme Ulbin, AIM Smarter's US-based Financial Lead, to provide the Board with appropriate financial oversight and governance as the Group executes its growth plans. With Richard's appointment, the Board transformation programme initiated over the past year is substantially complete. The Board has been progressively strengthened during this period, including the appointments of Alexander Brennan as Non-Executive Chairman, Robert Wigley and Max Roberts as independent Non-Executive Directors. Alexander Brennan, Non-Executive Chairman of Altitude, commented: "I would like to thank Drew for his contribution to Altitude and wish him well. Richard's return brings continuity, deep sector knowledge, and a finance structure that is right-sized for where we are today." The following information is disclosed pursuant to Schedule 2(g) of the AIM Rules for Companies. Richard Anthony Sowerby, aged 58 years, is or has been a director of the following companies or partnerships during the five years preceding the date of this announcement: Current directorships Past directorships Dowlis Inspired Bra...
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