Eagle Eye Solutions Group PlcLSE: EYE

Director share options amendment

16 December 2025

Eagle Eye Solutions Group PLC

("Eagle Eye" or the "Company")

Director share options amendment

Eagle Eye, a leading SaaS and AI technology company that creates digital connections enabling personalised, real-time marketing at scale, announces an amendment to its existing share option agreements with CEO Tim Mason and CFO Lucy Sharman-Munday in respect of the vested share options detailed below (the "Share Options"), dated January 2016 and September 2016 (the "Share Option Agreements"). The period in which they may exercise such Share Options is due to expire in January 2026 and September 2026 respectively. The Company considers it desirable to extend the expiry dates by 3 years and as of today, the Share Option Agreements have been amended accordingly pursuant to the terms of the Eagle Eye Solutions Group plc Long Term Incentive Plan scheme as set out below. All other terms of the Share Option Agreements remain unchanged.

Number of options amended

Current expiry date

Amended expiry date

Total options held

Total options held (%)

Tim Mason

334,470

04/01/26

04/01/29

Tim Mason

153,606

21/09/26

21/09/29

488,076

2,011,246

6.7%

Lucy Sharman-Munday

13,815

12/01/26

12/01/29

Lucy Sharman-Munday

58,520

21/09/26

21/09/29

72,335

736,504

2.4%

Enquiries:

Eagle Eye Solutions Group plc

Tel: 0844 824 3686

Robert Senior, Remuneration Committee Chair, NED

Investec Bank plc (Nominated Adviser and Joint Broker)

Tel: +44 20 7597 5970

David Anderson / Nick Prowting / James Smith

Shore Capital (Joint Broker)

Tel: +44 20 7408 4090

Corporate Advisory: Daniel Bush, David Coaten, Lucy Bowden

Corporate Broking: Henry Willcocks

Alma Strategic Communications

Tel: +44 20 3405 0205

Caroline Forde, Hannah Campbell, Kinvara Verdon

About Eagle Eye

Eagle Eye is a leading SaaS and AI company, enabling retail, travel and hospitality brands to earn lasting customer loyalty through harnessing the power of real-time, omnichannel and personalized marketing. Our powerful technology combines the world's most flexible and scalable loyalty and promotions capability with cutting edge, built-for-purpose AI to deliver 1:1 personalization at scale for enterprise businesses, globally.  

Our growing customer base includes Loblaws, Southeastern Grocers, Giant Eagle, Asda, Tesco, Morrisons, JD Sports, E.Leclerc, Carrefour, the Woolworths Group and many more. Each week, more than 1 billion personalized offers are seamlessly executed via our platform, and over 700 million loyalty member wallets are managed worldwide. 

AI-powered, API-based and cloud-native, Eagle Eye's enterprise-grade technology is fully certified by the MACH Alliance and has received recognition from leading industry bodies, including Gartner, Forrester, IDC and QKS. 

Web - www.eagleeye.com