Business
Director purchase of shares
Sukh Chamdal, Chief Executive Officer of Cake Box Holdings plc, purchased 15,000 ordinary shares at 201.5 pence per share on July 1, 2026, for a total investment of £30,225. This transaction increases his total shareholding to 10,283,470 ordinary shares, representing approximately 23.37% of the company's issued share capital. Disclaimer*

About this update from Cake Box Holdings Plc
1 July 2026 Cake Box Holdings plc ("Cake Box", the "Company" or the "Group") Director purchase of shares Cake Box Holdings plc (AIM: CBOX), the UK's largest retailer of fresh cream celebration cakes, was notified on 1 July 2026 that, on the same day, Sukh Chamdal, Chief Executive Officer, purchased 15,000 ordinary shares of 1 pence each ("Ordinary Shares") at a price of 201.5 pence per Ordinary Share. Following this purchase, Sukh Chamdal has an interest in 10,283,470 Ordinary Shares, representing approximately 23.37% of the issued share capital of the Company. For further information, please contact: Cake Box Holdings plc Sukh Chamdal, CEO Michael Botha, CFO c/o +44 (0) 20 4582 3500 Shore Capital Stephane Auton Patrick Castle George Payne Fiona Conroy - Corporate Broking +44 (0) 20 7408 4050 Gracechurch Group Harry Chathli Alexis Gore Rebecca Scott +44 (0) 20 4582 3500 [email protected] 1 Details of the person discharging managerial responsibilities / person closely associated a) Name Sukh Chamdal 2 Reason for the notification a) Position/status Chief Executive Officer b) Initial notification /Amendment Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Cake Box Holdings plc b) LEI 213800HZ61RLHNSM2698 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument Identification code Ordinary Shares in the Company GB00BDZWB751 b) Nature of the transaction Purchase of Ordinary Shares c) Price(s) and volume(s) Price Volume(s) 201.5 pence 15,000 Ordinary Shares d) Aggregated information N/A e) Date of the transactions 01 July 2026 f) Place of the transaction London Stock Exchange, AIM ...
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