Director Purchase of Shares

About this update from Cake Box Holdings Plc

27 June 2024   Cake Box Holdings plc ("Cake Box" or the "Company" or the "Group")   Director Purchase of Shares   Cake Box Holdings plc, the UK's largest retailer of fresh cream celebration cakes, announces that it has been notified that on 26 June 2024, Sukh Chamdal, Chief Executive Officer, purchased 50,000 ordinary shares in the Company ("Ordinary Shares") at a price of 174 pence per Ordinary Share (the "Purchase"). Following the Purchase, Sukh Chamdal is beneficially interested in 10,212,915 Ordinary Shares, representing approximately 25.5% of the Company's issued share capital.   Further details of the Purchase can be found in the Notification of Dealing Form below.     1   Details of the person discharging managerial responsibilities / person closely associated   a)   Name     Sukh Chamdal 2   Reason for the notification   a)   Position/status     Chief Executive Officer  b)   Initial notification /Amendment     Initial notification 3   Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor   a)   Name     Cake Box Holdings plc     b)   LEI     213800HZ61RLHNSM2698 4   Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted     a)   Description of the financial instrument, type of instrument   Identification code     Ordinary Shares in the Company      GB00BDZWB751 b)   Nature of the transaction     Purchase of Ordinary Shares  c)   Price(s) and volume(s)       Price   Volume(s)   174 pence     50,000 Ordinary Shares       d)   Aggregated information      N/A e)   Date of the transactions     26 June 2024 f)   Place of the transaction     London Stock Exchange, AIM       For further information, please contact:   Cake Box Holdings plc Sukh Chamdal, CEO Michael Botha, CFO   Enquiries via Gracechurch PR Shore Capital (NOMAD and Sole Broker) Stephane Auton Patrick Castle Rachel Goldstein Fiona Conroy - Corporate Broking   +44 (0) 20 7408 4090 Gracechurch Group Harry Chathli Alexis Gore +44 (0) 20 4582 3500 [email protected]    

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