Director and PDMR Dealings

About this update from Likewise Group Plc

16 July 2025   Likewise Group plc   ("Likewise", the "Group" or the "Company")   Director and PDMR Dealings     Likewise Group plc (AIM:LIKE), the fast growing and progressive UK floor coverings distributor announces that it has been notified that Chief Executive, Tony Brewer; Non-Executive Director, Andrew Simpson; and PDMR, Adrian Laffey (together the "PDMRs"), have purchased an aggregate of 260,186 ordinary shares of 1 pence each in the Company ("Shares") (the "Purchases"). The Shares were purchased through the reinvestment of the Company's dividend.   Following the Purchases, the PDMRs are beneficially interested in the voting capital of the Company as follows: Shareholder Role Number of Shares purchased Total Shares beneficially interested in Percentage of voting rights Tony Brewer Chief Executive 166,464 27,378,694 11.2% Andrew Simpson Non-Executive Director 19,250 10,824,194 4.4% Adrian Laffey Mainstream Residential Director 74,472 7,456,455 3.0%   For further information, please contact: Likewise Group plc Tony Brewer, Chief Executive Tel: +44 (0) 121 817 2900 Zeus (Nominated Adviser and Joint Broker) Jordan Warburton / David Foreman / James Edis (Investment Banking) Dominic King / Fraser Marshall (Corporate Broking) Tel: +44 (0) 20 3829 5000 Ravenscroft (Joint Broker) Semelia Hamon (Corporate Finance) Tel: +44 (0) 1481 732 746     Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them   In accordance with Article 19 of the UK Market Abuse Regulation, detailed information is set out below.   1 Details of the person discharging managerial responsibilities/person closely associated a) Name: Tony Brewer 2 Reason for the notification a) Position/Status:   Chief Executive Officer b) Initial Notification/Amendment:   Initial Notification 3 Details of the issuer, emission allowance market participation, auction platform, auctioneer or auction monitor a) Name: Likewise Group plc b) LEI: 2138007L822RL2CXMV34 4. Details of transaction(s); section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted . a) Description of the financial instrument: Identification code: Ordinary shares of £0.01 ISIN: GB00BHNWH003 b) Nature of the transaction:   Purchase of Shares c) Price(s) and volume(s): Price(s) Volume(s) £0.24555 £0.24555 162,421 4,043 d) Aggregated volume: Price: 166,464 £0.24555 e) Date of the Transaction: 14 July 2025 f) Place of the Transaction: London Stock Exchange   1 Details of the person discharging managerial responsibilities/person closely associated a) Name: Andrew Simpson 2 Reason for the notification a) Position/Status:   Non-Executive Director b) Initial Notification/Amendment:   Initial Notification 3 Details of the issuer, emission allowance market participation, auction platform, auctioneer or auction monitor a) Name: Likewise Group plc b) LEI: 2138007L822RL2CXMV34 4. Details of transaction(s); section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted . a) Description of the financial instrument: Identification code: Ordinary shares of £0.01 ISIN: GB00BHNWH003 b) Nature of the transaction:   Purchase of Shares c) Price(s) and volume(s): Price(s) Volume(s) £0.25850 19,250 d) Aggregated volume: Price: As above e) Date of the Transaction: 15 July 2025 f) Place of the Transaction: London Stock Exchange   1 Details of the person discharging managerial responsibilities/person closely associated a) Name: Adrian Laffey 2 Reason for the notification a) Position/Status:   Mainstream Residential Director b) Initial Notification/Amendment:   Initial Notification 3 Details of the issuer, emission allowance market participation, auction platform, auctioneer or auction monitor a) Name: Likewise Group plc b) LEI: 2138007L822RL2CXMV34 4. Details of transaction(s); section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted . a) Description of the financial instrument: Identification code: Ordinary shares of £0.01 ISIN: GB00BHNWH003 b) Nature of the transaction:   Purchase of Shares c) Price(s) and volume(s): Price(s) Volume(s) £0.24000 £0.24875 £0.24875 £0.24875 40,041 4,531 15,600 14,300   d) Aggregated volume: Price: 74,472 £0.24405     e) Date of the Transaction: 11 July 2025 14 July 2025 14 July 2025 14 July 2025     f) Place of the Transaction: London Stock Exchange   ENDS

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