Digital Brands Group Appoints Growth Architect Behind Vuori’s 2,400% Revenue Surge to Board; Hyper-Scales Collegiate Licensing to 22 Powerhouse Universities Ahead of Football Season

About this update from Digital Brands Group, Inc.

AUSTIN, Texas, July 20, 2026--(BUSINESS WIRE)--DBGI Corp. (NASDAQ:DBGI), a publicly traded company specializing in data-driven apparel and e-commerce portfolios, today announced a dual-engine growth catalyst engineered to drive near-term scale and maximize shareholder value: David Sosnowski Joins Board to Replicate E-Commerce Playbook David Sosnowski brings elite digital commerce execution to DBGI's leadership team. As Chief Digital Officer of Vuori, Sosnowski architected the digital infrastructure that fueled a monumental 2,400% surge in annual revenue over five years. David will directly oversee the entire digital experience, including optimization and high-margin customer acquisition and retention and rebuilding the entire digital experience. David and his team are already overhauling and plan to relaunch the website and digital marketing program before football season in less than six weeks. AVO Brand Hyper-Scales Footprint Across College Football Powerhouses Perfectly synchronized with customer demand ahead of the upcoming college football season, the Company's AVO brand has increased its collegiate licensing program across major athletic powerhouses. "We are executing a highly aggressive, high-margin expansion strategy that fundamentally shifts our revenue profile," said Hil Davis, CEO of Digital Brands Group. "David Sosnowski's track record of scaling digital brands into multi-billion-dollar powerhouses matches perfectly with our infrastructure. Simultaneously, scaling our AVO collegiate program to 22 premier universities positions us directly inside a massive consumer market right at the start of football season. We believe this once again demonstrates that we are building short and long-term shareholder value." About Digital Brands Group We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort. Forward-looking Statements Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs...

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