DBGI Announces Partnership with Largest College Bookstore Chain with Over 1,000 Locations

About this update from Digital Brands Group, Inc.

AVO to Take Over lululemon's Prime Retail Space in All Current Bookstore Locations AUSTIN, Texas, July 07, 2026--(BUSINESS WIRE)--DBGI Corp. (NASDAQ:DBGI) a publicly traded company specializing in eCommerce and fashion today announced that its AVO brand has partnered with the largest college bookstore chain, which has over 1,000 bookstore locations. Additionally, AVO will assume all prime retail floor space currently occupied by Lululemon across all bookstores. The Company plans to maintain this footprint while rolling out its store-in-store concept, integrating customization-focused technology and enhanced customer experiences into every location. "We were often tucked away upstairs or in the back corners of bookstores, yet our strong sell-through rates prove that compelling products and real value will always create strong customer demand," said Hil Davis, CEO of Digital Brands Group. "The world's largest retailers built their multi billion-dollar brands on offering a great customer value proposition. We are doing the exact same thing in collegiate licensing." About Digital Brands Group We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort. Forward-looking Statements Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as "will," "anticipate," "estimate," "expect," "should," and "may" and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG's plans, objectives, projections and expectations relating to DBG's operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guaran...

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