Cooks Coffee Company
ANNUAL GENERAL MEETING 10th September 2024
1
Agenda
Introduction
Chairman's Address
Trading Update
Resolutions
Company Overview
MISSION AND
VALUES
CooksCoffeeis buildinganethicalcafé groupwithgreatcafésownedand run bylocalpeople.Weare committedto continuallyimprovingourproducts and servicesthrough innovation.
2
Stock Listings
New Zealand Stock Exchange (NZX): CCC
Aquis Exchange in London: COOK
Franchise Model
Cooks promotes individual entrepreneurship and local community
engagement through its franchise model.
Key Operations of Esquires Coffee
Focus Regions: UK and Ireland
Master Franchise Countries: Bahrain, Indonesia, Jordan, Kuwait, Pakistan,
Portugal, Saudi Arabia,
Sustainability Commitment
Cooks Coffee is dedicated to the highest standards of sustainability, with all coffee being organic and sourced from certified suppliers.
Growth and Reach
International Markets: 9
Total Outlets: 104 (as of Sep 2024)
COOKS' ESQUIRES BRAND
Store sales grew
32.4%
22 weeks to 1st September
Store numbers increased by
13%to 68
3
UK Business Model
Regional Developer System
ESQUIRES COFFEE UK
REGIONAL | REGIONAL | REGIONAL | REGIONAL | REGIONAL |
DEVELOPER 1 | DEVELOPER 2 | DEVELOPER 3 | DEVELOPER 4 | DEVELOPER 5 |
50 Stores | 10 Stores | 8 Stores | Scotland | Northern |
London South | West Midlands | Yorkshire & Humber | Ireland | |
East East | South West | North East North | TBA | |
Midlands | South Wales | West North Wales | TBA | |
East of England |
FRANCHISEES | FRANCHISEES | FRANCHISEES | FRANCHISEES | FRANCHISEES |
Royalty income from franchised stores is shared between the company and regional developers. Regional developers have their own staff managing the stores in their region with oversight and support from Esquires Coffee UK.
4
High Street
UK Store Portfolio
Stores ByType
Godalming, Surrey
Development
Shopping Mall
Bicester, Oxfordshire | Crawley, West Sussex |
ESQUIRES
IRELAND
Store sales grew
+6.4%
22 weeks to 1st September v last year.
Like for like sales +6.6%
5
IRISH Business Model
Direct System with multi-site owners
- 15 stores
ESQUIRES COFFEE
HOUSES (IRELAND)
One Store - 4 | 2 Stores -4 | 3 Stores - 1 |
Owners =4 | Owners=8 | Owners=3 |
Royalty income from franchised stores is paid to the company weekly based on till sales.
6
Objectives & Brand positioning
FY25 NEW
STORES
Openings
UK: Colliers Wood, Newport,
Sudbury, Pinner, Ruislip, Newbury,
Chesterwell, Cardiff
Objectives
Grow Existing Network Sales: Increase Like for Like sales at more than inflation
Expand Market Presence: Increase footprint in the UK and Ireland by
opening new stores with the target of achieving >300 within 10 years
Enhance Brand Recognition: Strengthen brand identity and community engagement
Sustainability Leadership: Lead with sustainability in mind and practice
Franchise Support: Provide robust support to franchisees to ensure consistent quality and customer experience.
Brand Positioning
Emphasise ethical sourcing, community engagement, and local ownership
Highlight sustainability credentials and certified coffee sources
Appeal to "premium mainstream" consumers
TargetAudience
Urban professionals, coffee enthusiasts, environmentally conscious consumers, local communities
Ireland: Galway - Wellpark
7
Company positioning
Unique Selling Points of Cooks Coffee Esquires brand
Ethical café group with a strong local ownership model Commitment to sustainability with certified coffee sources
Focus on community engagement and supporting local entrepreneurs
Empower entrepreneurs with a proven franchise system and comprehensive support
Differentiate by fostering local entrepreneurship and community ties
Demonstrate ability to expand rapidly with a strategic focus on key international markets
Outperforming overall market growth and industry leaders in 2024
Investment Appeal
Market Opportunity: Positioned in a growing industry with increasing consumer demand for specialty coffee and sustainable practices
Proven Track Record: Successful expansion into new markets with a clear strategy for continued growth
Revenue Diversification: Multiple revenue streams from franchise fees
and store sales
Management Expertise: Experienced leadership team with a strong understanding of the coffee retail sector
8
Board of Directors and Management
Keith Jackson | PeihuanWang |
Executive Chairman | Director |
Elena Garside | Gordon Robinson |
Independent Director | Independent Director |
MichaelAmbrose | Aiden Keegan |
Independent Director | Group CEO, Managing Director (UK) |
Gareth Lloyd-Jones | Brendan Duigenan |
Independent Director | Managing Director (Ireland) |
Paul Elliott | Katie Scott |
Independent Director | Chief Financial Officer |
9
Introduction to CEO & CFO
Aiden Keegan
Group CEO / ManagingDirector,UK
Aiden has more than 25 years' experience in the food and beverage industry, with strong skills in franchisee and supplier relationship as well as optimisation of
operational systems. Aiden has been with Esquires for more than 20 years and was
Operations Manager in Ireland before taking up his current role.
Katie Scott
Chief Financial Officer
Katie has recently returned to the UK from more than 20 years living in Australia where she held senior finance roles in various industries including airlines,
property, media & travel.