Colruyt : New Okay City with Integrated Buurtslagers Opens in Ostend

About this update from Colruyt Group N.v.

June 30, 2026 On Wednesday 1 July, Okay City will open a new city store in Gelijkheidstraat in Ostend. Customers will find everything they need for their daily shopping at guaranteed low prices, which are adjusted daily to match those of nearby supermarkets. This store is the first Okay City in Ostend, the second on the Belgian coast after Blankenberge, and the 26th in Belgium. With this new neighbourhood store, Okay City aims to meet the needs of residents from the surrounding neighbourhood, as well as Ostend residents and tourists who prefer to avoid the busy access roads into the city centre. Fast and Convenient Shopping With a Full Buurtslagers Range The renewed store in Ostend is reopening as an Okay City with an integrated Buurtslagers department. Across 365 m², customers will find everything for their daily shopping: from fresh produce and bread to on-the-go items. The familiar Buurtslagers range also remains available, including freshly prepared filled rolls and sandwiches, cold cuts, fresh meat and ready-made meals. Okay City Ostend was created by merging the former CoMarkt stores in Gelijkheidstraat and Frère Orbanstraat. The Gelijkheidstraat premises underwent a complete makeover with a fully updated interior, while maintaining the same floor space. ​ The team consists of nine employees, all familiar faces who previously worked in the store. Customers can also shop there 7 days a week for all their daily essentials. Two Partners, One Checkout Okay City and Buurtslagers operate together under one store concept. Customers can easily pay for all their purchases at the Okay City checkout. Tim Biebaut, City Manager of Okay City Ostend and Okay City Blankenberge, explains: "Our team is ready to welcome customers every day. We aim to be an accessible neighbourhood store where local residents can do their daily shopping quickly and easily at consistently competitive prices. Thanks to the integrated Buurtslagers and our extended opening hours, we offer a complete range in one place. What's more, and this is rather exceptional for an Okay City, we have our own car park with twelve spaces and ample bicycle parking. This allows customers to reach the store smoothly and comfortably." Buurtslagers is also enthusiastic about the new collaboration. District Manager Gauthier Van Hulle adds: "We are very pleased with the partnership between Buurtslagers and Okay...

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