Chuck E. Cheese and asmodee Bring Spot It!® to Life Through First-of-Its-Kind Summer Experience for Families

About this update from Asmodee Group Ab Class B

Beloved Family Brands Team Up to Transform the Hit Card Game into an Immersive, Nationwide Play Experience on the CEC Media Network Across Fun CentersDALLAS, June 1, 2026 — Chuck E. Cheese, the world’s largest family entertainment brand, today announced a first-of-its-kind partnership with asmodee to bring the award-winning Spot It! Game, known worldwide as Dobble, to life through an immersive summer experience designed to get kids moving, thinking, and playing together in entirely new ways.Launching this summer at more than 500 Chuck E. Cheese fun centers across the U.S. and Canada, the collaboration transforms the fast-paced matching game into a multi-platform experience spanning in-fun center gameplay, interactive dance floor activations, digital content, social engagement, and exclusive family activities.The program marks the largest location-based entertainment activation for Spot It! to date, and brings together two iconic family brands with a shared commitment to creating meaningful play experiences for today’s kids and families. By combining the reach of Chuck E. Cheese’s nationwide footprint and the CEC Media Network with the globally recognized gameplay of Spot It!, the collaboration reimagines how classic family brands can connect with families through both physical and digital play.Known for its simple but highly engaging gameplay, Spot It! challenges players to quickly identify the matching symbol between two cards — helping sharpen visual perception, focus, processing speed, and reflexes in players of all ages. Since its launch, the game has become a global family favorite, celebrated for bringing generations together through fast, competitive, and endlessly re-playable fun.“Creating engaging, interactive experiences for families is at the core of what our media and entertainment team does,” said Melissa McLeanas, Vice President, Global Licensing, Media and Entertainment. “This collaboration is a great example of how we can take a beloved game families already enjoy at home and bring it to life in an entirely new way through the scale of our platform, our entertainment expertise and the unique family friendly environment of our fun centers.”“Spot It! has always brought families together through fast-paced, interactive play, and this partnership is an exciting opportunity to reimagine the game in a completely new environment,” said Julien Sha...

View stock analysis, news, and events for Asmodee Group Ab Class B