Game night is the new night out: more than half prefer playing a board game to going out.

About this update from Asmodee Group Ab Class B

The first-ever Tabletop Game Barometer from Kantar and asmodee reveals growing demand for real-world connection, quality time, and screen-free socialisingBoulogne-Billancourt, France, June 4 2026 - To celebrate International Tabletop Day, asmodee, a global leader in tabletop gaming (comprised of board games and trading card games), has unveiled its first-ever Tabletop Game Barometer in collaboration with Kantar. This new annual study explores how people across Europe and the USA are engaging with games, with this year’s findings highlighting how tabletop gaming is helping people reconnect, unwind, and spend more meaningful time together in an always-on world.The research identified several trends shaping the future of tabletop gaming across board games and trading card games: a stronger focus on wellbeing and balancing screen time, a growing desire for real-world connection, the continued rise of tabletop gaming into mainstream culture, and games becoming part of personal identity and self-expression.At a time when nearly one in four (24%1) people worldwide say they feel lonely, the findings reveal a global desire for reconnection and more intentional social experiences. Two thirds (66%) say they want to feel more present when spending time with others, with 57% wishing devices played a smaller role in their daily lives - highlighting a growing appetite for experiences that help people genuinely reconnect and engage more meaningfully with one another.Against this backdrop, tabletop games are evolving beyond entertainment alone, increasingly helping people connect more naturally and confidently with others. In fact, over half (56%) say games help take the pressure out of socialising, helping people feel more at ease meeting new people (57%), and making it easier to have meaningful - or even awkward - conversations while playing together (51%).The survey also reveals a global shift in social habits and leisure priorities. More than half of respondents (57%) say they would rather spend a Saturday night playing a tabletop game at home than going out. Meanwhile, 65% say tabletop games help bring families and friends closer together, with 94%2 agreeing that play matters at every age - reinforcing the increasingly important role games play in strengthening relationships across generations.With this in mind, the findings also point to the growing role tabletop ga...

View stock analysis, news, and events for Asmodee Group Ab Class B