Business
Carter’s Partners with Bubba Wallace and Boys & Girls Clubs of America to Strengthen Support for Today’s Parents
Carter’s Partners with Bubba Wallace and Boys & Girls Clubs of America to Strengthen Support for Today’s
About this update from Carter's, Inc.
Carter’s Inc. (NYSE:CRI), North America’s largest and most-enduring apparel company exclusively for babies and young children, is continuing its partnership with racecar driver for 23XI Racing, and father of two, Bubba Wallace, to help meet the evolving needs of today’s parents. Together with Boys & Girls Clubs of America — a national organization that has championed the growth and belonging of kids and families for over a century — the partnership is redefining what it means to show up for today's families, building a modern village rooted in community, guidance, and unconditional support. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260610036442/en/Bubba Wallace announces partnership with Boys and Girls Clubs of America and Carter's. At a time when families feel the pressure to do it all, Carter’s is bringing these partners together to connect our community to the people, resources, and support systems they need in their first year and beyond. Rooted in Carter’s purpose to embrace the wonder of childhood, the partnership strengthens the systems parents rely on to give their children the best possible start. “Bubba’s journey from a Boys & Girls Club Kid to professional athlete to new dad is a living example of the power of support in empowering kids to pursue and achieve their biggest dreams,” said Sarah Crockett, Chief Marketing Officer at Carter’s, Inc. “At Carter’s, we believe that caring for the next generation starts with supporting parents and care givers from day one. Together with Bubba and Boys & Girls Clubs of America, we’re proud to be part of the village so kids everywhere have the foundation they need to thrive.” In support of this initiative, Carter’s, Boys & Girls Clubs of America and Bubba Wallace are coming together to create a resource destination designed to help parents feel more supported, confident, and connected throughout their parenting journey. The site destination will feature expert-backed guidance from Boys & Girls Clubs of America, practical tips from real Club families, and everyday resources for navigating early parenthood and beyond. “Parenting isn’t easy, and a lot of families don’t have the kind of support or resources they need — especially during those early days,” said Bubba Wallace. “That’s why I’m so happy to be partnering with Cart...