Bridgeline Sees Increasing Industry Demand Through Faster Sales Cycles, Recently Closing AI Search Customer in Just 14 Days

About this update from Bridgeline Digital, Inc.

WOBURN, MA / ACCESS Newswire / June 30, 2026 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered product discovery and eCommerce solutions, announced today that a U.S.-based wholesale distributor of pet, farm and garden, and home products has selected HawkSearch to power product discovery within its BigCommerce ecommerce platform. The win highlights accelerating adoption of AI-driven search in complex B2B environments and continued momentum in Bridgeline's growing pipeline of distribution-focused ecommerce opportunities. The organization operates a large-scale B2B ecommerce business supporting retailers and dealers with a catalog of approximately 25,500 products and variants, handling more than 450,000 monthly sessions and over 310,000 page views across its digital storefront. The distributor progressed to signed agreement in just 14 days, setting a new record for sales velocity and underscoring strong demand for modern AI-powered product discovery. Bridgeline secured the win through a competitive evaluation process, demonstrating the strength of HawkSearch's out-of-the-box capabilities and ease of use. AI-Powered Product Discovery for High-Scale B2B Catalogs The customer manages a complex B2B catalog with requirements including product restrictions, customer-specific entitlements, and dynamic pricing structures across thousands of price lists. Their existing keyword-based search struggled to deliver relevant results and support merchandising and personalization needs. Key challenges include: HawkSearch will address these challenges with advanced capabilities purpose-built for B2B commerce, including: Winning on Functionality, Speed, and Ease of Use Despite entering the process later than competing vendors, Bridgeline differentiated quickly through its ability to showcase powerful functionality with minimal complexity. The strength of HawkSearch's out-of-the-box feature set and intuitive merchandising tools enabled rapid validation of value during the evaluation process.

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