BrewDog and Tilray Beer Add Canada to The World's Biggest Bar Tab as Canada Advances to the Next Round

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Canada, England or the U.S. to the final? BrewDog and Tilray Beer are ready to pour a £1 million bar tab for fans across participating BrewDog pubs1 and Tilray-owned brewpubs2. NEW YORK and TORONTO and ELLON, United Kingdom, June 29, 2026 (GLOBE NEWSWIRE) -- Scottish brewer BrewDog, owned by Tilray Brands, Inc. (NASDAQ: TLRY; TSX: TLRY), today announced that Canada has been added to BrewDog and Tilray Beer's world's biggest bar tab promotion after Canada advanced to the next round in the world's biggest football tournament. Tilray and BrewDog are proud to celebrate Canada's historic run and are expanding the promotion so that, if Canada reaches the final — in addition to England or the United States — the companies will activate a £1 million bar tab for fans. This promotion is not affiliated with, sponsored by, endorsed by, or in any way officially connected with any international football governing body, team, federation, league or tournament. Irwin Simon, Chairman and Chief Executive Officer, Tilray Brands, said, "We are so proud to add Canada to the world's biggest bar tab as the team advances to the next round and captures the energy and pride of fans across the country. By expanding this celebration to include Canada, we are giving even more fans the chance to come together, wear their jersey, raise a pint and be part of the excitement. If Canada, England or the United States reaches the final on football's biggest world stage, we are ready to help fans celebrate together across participating BrewDog pubs and Tilray-owned brewpubs." The celebration will now kick in if Canada, England or the United States reaches the final of the world's biggest football tournament. Once activated, BrewDog will open a £1 million bar tab from 20 July, the day after the final match. If Canada advances to the final, fans just need to wear their Canada jersey to claim up to two free pints per person at one of our participating pubs, on a first-come, first-served basis, while pints last. Fans wearing an eligible Canada, England or U.S. team jersey can claim up to two free pints per person, on a first-come, first-served basis, while pints last at participating Tilray-owned BrewDog pubs, excluding franchised BrewDog bars, and at participating Tilray-owned brewpubs, including SweetWater Brewing, 10 Barrel Brewing, Blue Point Brewery, Breckenridge Brewery, Montauk Brewing, and...

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