Breckenridge Distillery Launches Breck Vodka Seltzer, a Crisp New Ready-to-Drink Line Born in the Rockies

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The Award-Winning Colorado Craft Distillery Enters the Vodka Seltzer Category with Four Refreshing Flavors at 5% ABV BRECKENRIDGE, Colo., July 09, 2026 (GLOBE NEWSWIRE) -- Breckenridge Distillery , one of the most-awarded craft distilleries in the U.S., and a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), announced the launch of Breck Vodka Seltzer today, a bold new entry into the ready-to-drink category that captures the spirit of the Colorado Rockies in every can. Available in four vibrant flavors, Breck Vodka Seltzer is crafted for those who live for bright days, fresh air, and laid-back mountain culture vibes. Born in the Rockies and built for the outdoors, Breck Vodka Seltzer blends crisp tartness with a touch of natural sweetness, delivering a clean, easy-drinking experience at 5% ABV. Each flavor bursts with ripe fruit character, the kind of refreshment that keeps pace with wherever the day takes you. "Our new Vodka Seltzer is crafted for anyone looking for real flavor, balanced from nose to finish," said Bryan Nolt, Founder of Breckenridge Distillery. "Born in the Rockies and inspired by mountain culture, it's an easy drinking seltzer you can take anywhere, made with the same quality as our award-winning Breckenridge Vodka." Breck Vodka Seltzers are now available in four flavors, lime, grapefruit, peach and tropical in 4-pack individual flavors and 8-pack variety formats in Colorado retailers, coming to national retailers Fall 2026. 4-pack $11-13.99 MSRP and 8-pack variety $18.99-19.99 MSRP. Flavors include: Lime Breck Vodka Seltzer: Bright, refreshing aromas of fresh lime zest lead the nose. The palate opens with crisp, vibrant lime, balanced by a smooth touch of sweetness. It finishes clean and invigorating, with light, tingly lime juice notes that leave you reaching for another sip.  Grapefruit Breck Vodka Seltzer: Juicy, refreshing grapefruit aromas greet the senses. On the palate, bright grapefruit juice delivers a gentle tartness, balanced by a lingering sweetness. The finish carries a fresh grapefruit retro nasal note that remains pleasant on the breath. Tropical Breck Vodka Seltzer: A sun‑drenched blend of vibrant citrus and lush island fruit. Aromas of ripe orange and sweet pineapple set a breezy, beach‑day tone, rounded by a smooth trace of coconut. The palate is juicy and well‑balanced; it's bright, fruity, and effortlessly smooth, offering a tropical escape in every sip. Peach Breck Vodka Seltzer: Inviting aromas of ripe peach and peach ring candy, with a creamy, dessert-like character. The palate showcases sweet, juicy peach layered with cream and a subtle vanilla note. The finish is smooth and lingering, tapering to a clean, crisp peach and vanilla close.

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