Business
BMO Launches Blue Rewards: A New, Bold and Rewarding Loyalty Experience for Canadians
BMO today announces the official launch of Blue Rewards, a new line of BMO Blue Rewards Mastercard®*1 credit cards, a Blue Rewards Chequing Account, and BMO Commercial Cards Blue Rewards, advancing the previously announced transition from the AIR MILES program to its boldly reimagined rewards program. The new loyalty program will continue to be operated by a subsidiary of BMO. Members can now earn and redeem Blue Points from brands across Canada, with additional partner earning opportunities and
About this update from Bank Of Montreal
TORONTO , June 2, 2026 /CNW/ - BMO today announces the official launch of Blue Rewards, a new line of BMO Blue Rewards Mastercard ®* 1 credit cards, a Blue Rewards Chequing Account, and BMO Commercial Cards Blue Rewards, advancing the previously announced transition from the AIR MILES program to its boldly reimagined rewards program. The new loyalty program will continue to be operated by a subsidiary of BMO. Members can now earn and redeem Blue Points from brands across Canada, with additional partner earning opportunities and features to be announced throughout the year. With affordability top of mind for many Canadians, Blue Rewards expands where and how rewards can be earned and focuses on helping households get more value from their everyday spending by earning rewards on essential purchases. Existing AIR MILES® Reward Miles™ automatically converted to Blue Points – with no loss of value. "Built around how Canadians choose to spend, Blue Rewards brings together in-store, online and digital experiences to make earning and redeeming rewards more flexible, convenient and seamless," said Mathew Mehrotra, Group Head, Canadian Personal & Business Banking, BMO. "Blue Rewards helps Canadians make real financial progress with a focus on making their money go further, every day." New Blue Rewards Member Benefits Exclusive Value for BMO Clients Following strong pre-launch interest and a highly engaged waitlist of Canadians, BMO today unveiled its new lineup of BMO Blue Rewards Mastercard credit cards with industry-leading Points accelerators on gas, groceries, and wholesale purchases. 4 Coming Soon: More Benefits and Ways to Earn Blue Rewards is committed to helping Canadians maximize their Points this summer. Throughout the season, Members will have access to rich promotions and offers that make it easy to earn even more. "Blue Rewards is designed around the places Canadians already spend every day," said Shawn Stewart, President, Blue Rewards. "From groceries and household essentials to travel and dining, the program brings together more ways for members to earn across categories that matter most in everyday life." To learn more about the Blue Rewards program, please visit: www.bluerewards.ca To learn more about the BMO Blue Rewards Mastercard lineup, including other important terms and features, please visit: www.bmo.com/blue-rewards About BMO Financial Group BMO Financial Group is the eighth largest bank in North America by assets, with total assets of $1.5 trillion as of April 30, 2026. Serving clients for more than 200 years, BMO provides a broad range of personal and commercial banking, wealth management, global markets and investment banking products and services across Canada, the United States, and select markets globally. BMO is innovating for business value, by deploying and integrating human, digital and artificial intelligence to personalize client experiences, augment teams, and automate its business responsibly. Driven by its purpose, to Boldly Grow the Good in business and life , BMO is committed to driving positive change in the world, and making progress for a thriving economy, sustainable future, and stronger communities. View original content to download multimedia: http://www.newswire.ca/en/releases/archive/June2026/02/c8367.html