Business
Beyond Meat® Launches Beyond Steak® Filet at Wegmans and H-E-B
Beyond Meat® Launches Beyond Steak® Filet at Wegmans and
About this update from Beyond Meat, Inc.
Following a successful launch on the brand's direct-to-consumer site, where it became the #1 selling product1, Beyond Steak Filet makes its retail debut EL SEGUNDO, Calif., June 29, 2026 (GLOBE NEWSWIRE) -- Beyond Meat, Inc. (NASDAQ: BYND), otherwise known as Beyond The Plant Protein Company™, today announced the launch of Beyond Steak Filet at Wegmans and H-E-B. This announcement marks the first time Beyond Steak Filet is available to consumers at retail. Since launching on the brand's direct-to-consumer site in October 2025, Beyond Steak Filet has received overwhelmingly positive feedback and has quickly become the site's #1 selling product2, with consumers praising its delicious taste, great texture, and strong nutritional profile. Packed with 28g of plant protein, 3g of fiber, and just 1g of saturated fat per serving, and made with mycelium and heart-healthy3 avocado oil, the whole-cut filet delivers the tender, juicy bite and flavor of a top-quality steak. Made with clean, simple ingredients, Beyond Steak Filet is one of more than 20 products across the brand's portfolio to have earned Clean Label Project Certification, which recognizes products that meet rigorous standards for purity and transparency. The plant-based cut also contains no added antibiotics or hormones and is Non-GMO Project Verified. “I believe Beyond Steak Filet is our most compelling center-of-the-plate innovation since the Beyond Burger,” said Ethan Brown, Founder and CEO of Beyond Meat. “The product marks the introduction of the powerhouse ingredient mycelium into our portfolio and delivers 28g of clean protein with just 1g of saturated fat from avocado oil. Whereas consumers are typically advised to limit their consumption of steak, the remarkable nutritional profile of Beyond Steak Filet means you can turn any meal into a steak occasion.” Crafted to sear beautifully, Beyond Steak Filet can be enjoyed in tacos, salads, and grain bowls, or served alongside your favorite sides for a steakhouse-inspired meal. For additional information about Beyond Steak Filet and to find a store near you, visit www.beyondmeat.com.About Beyond Meat Beyond Meat, Inc. (NASDAQ: BYND), otherwise known as Beyond The Plant Protein Company™, is a plant protein company offering a portfolio of plant-based products made with non-GMO ingredients, no added hormones or antibiotics, and 0mg of cholesterol p...