Business
Beyond Meat® Launches Beyond Immerse™ in New York
Beyond Meat® Launches Beyond Immerse™ in New
About this update from Beyond Meat, Inc.
Company’s first functional beverage line begins to roll out in influential New York market with bold new packagingProfessional basketball player Josh Hart joins as Beyond Immerse ambassador to headline a summer of performance-focused fitness activations and events EL SEGUNDO, Calif., June 02, 2026 (GLOBE NEWSWIRE) -- Beyond Meat, Inc. (NASDAQ: BYND), otherwise known as Beyond The Plant Protein Company™, today announced the initial launch of Beyond Immerse, its first functional beverage line, into retail and foodservice locations in the New York metro area. Beyond Immerse enters the market through a distribution agreement with Big Geyser, the #1 non-alcoholic beverage distributor in New York, providing access to more than 26,000 outlets across grocery, drug, convenience, mass merchandisers, club, and foodservice channels. The brand took a new approach to developing Beyond Immerse, first making the beverage line available through limited drops on its direct-to-consumer site to gather consumer feedback and refine the experience. The resulting product line delivers a refreshing taste and experience that transcends categories, delivering functionality of four distinct beverage offerings in one light, sparkling drink: clean plant protein, fiber, antioxidants, and electrolytes. Beyond Immerse sets a new benchmark as the first ready-to-drink protein beverage to earn Clean Label Project Verification, reinforcing the company’s commitment to transparency and ingredient integrity. Key highlights of Beyond Immerse:Features plant-based ingredients like protein from peas and fiber from tapiocaAvailable in three flavors: Peach Mango, Strawberry Lemonade, and Cherry BerryEach flavor contains 20g of protein, 7g of fiber, and 100 caloriesExcellent source of protein, critical to support muscle healthExcellent source of fiber, vital to support a healthy gutExcellent source of antioxidant Vitamin C, essential to support immune functionMade with electrolytesMade with non-GMO ingredientsNo sugar alcohols, dairy, or whey protein “Launching Beyond Immerse in New York marks a major milestone for our first functional beverage line,” said Ethan Brown, Founder and CEO of Beyond Meat. “We created Beyond Immerse to deliver the superpowers of plants in a comprehensive system—protein, fiber, antioxidants, and electrolytes—all in one convenient, light, and refreshing beverage. We’re excite...