Business
BeFra Reports Third Quarter 2025 Results
GUADALAJARA, Mexico, October 23, 2025--Betterware de México, S.A.P.I. de C.V. (NYSE:BWMX) ("BeFra" or the "Company"), announced today its consolidated financial results for the third quarter 2025. The figures presented in this report are expressed in nominal Mexican Pesos (Ps.) unless otherwise noted, presented and approved by the Board of Directors, prepared in accordance with IFRS, and may include minor differences due to rounding.
About this update from Betterware De Mexico, S.a.p.i. De C.v.
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":1377,"height":493,"url":"https://media.zenfs.com/en/business-wire.com/d37f5cd27dbf44de28530be4ed9313f6"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/vcgIJoCi0dUyynrJzthWJw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTM0NDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/d37f5cd27dbf44de28530be4ed9313f6","width":960,"height":344},"lightbox":{"url":"https://s.yimg.com/ny/api/res/1.2/Z7OVUIB6fLQxg1oZQS8wWQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD04NjA7Y2Y9d2VicA--/https://media.zenfs.com/en/business-wire.com/d37f5cd27dbf44de28530be4ed9313f6","width":1200,"height":430}},"lazy":false},{"type":"text","content":" GUADALAJARA, Mexico, October 23, 2025 --( BUSINESS WIRE )--Betterware de México, S.A.P.I. de C.V. (NYSE:BWMX) ("BeFra" or the "Company"), announced today its consolidated financial results for the third quarter 2025. The figures presented in this report are expressed in nominal Mexican Pesos (Ps.) unless otherwise noted, presented and approved by the Board of Directors, prepared in accordance with IFRS, and may include minor differences due to rounding.","length":474,"tagName":"p"},{"type":"text","content":" Message from the President and CEO ","length":34,"tagName":"p"},{"type":"text","content":"BeFra delivered solid results for the third quarter of 2025. Revenue continued to increase, expanding by 1.4% YoY, despite still subdued consumption trends in Mexico. At the same time, we significantly strengthened third quarter profitability and operating cashflow, with EBITDA increasing by 22%, EPS by 71%, and Free Cash Flow by 32.6%, the latter representing 77% conversion of EBITDA. This also enabled us to further lower BeFra’s net debt-to-EBITDA QoQ from 1.97 to 1.8x, which underscores our continued focus on financial discipline while we pursue stronger growth.","length":571,"tagName":"p"},{"type":"text","content":"As noted, BeFra faced soft consumption trends in our home market, resulting in a 5.3% decrease in Betterware Mexico’s revenue, although sales increased 7.9% at Jafra during the quarter. While it has been more difficult to grow in such an unexpectedly challenging market - particularly with Betterware’s focus on discretionary goods - both of our core businesses nevertheless continued to strengthen their profitability; Betterware Mexico achieved an 11.7% increase in EBITDA, despite expansion investments in Guatemala and Ecuador, while Jafra Mexico achieved an exceptional 31% increase.","length":588,"tagName":"p"},{"type":"text","content":"On the international side, we continue to make promising progress. Jafra US delivered flat year-over-year performance in USD terms, after two quarters of decreases, as our revamped compensation plan, redesigned catalog, and the adoption of our Shopify+ platform all kicked in to accelerate growth. In September, the business achieved its best month in three years, posting 30% year-over-year growth.","length":399,"tagName":"p"},{"type":"text","content":"Further south, although still not material to our consolidated results, Betterware Ecuador continued surpassing expectations, reaching more than 5,900 associates by the end of third quarter. In September, net revenue reflected a strong run rate, with sustained compounded growth of approximately 20% month over month. The Betterware brand has exceeded our expectations in Ecuador, validating the potential of our expansion model for Andean markets. Building on this success, we plan to launch Betterware Colombia in the first quarter of 2026. In Guatemala, we achieved a 32% YoY net revenue increase for the third quarter. These results have begun contributing to improved performance of Betterware and its subsidiaries overall.","length":728,"tagName":"p"},{"type":"readMore"},{"type":"text","content":"In closing, despite weaker-than-anticipated consumer trends in Mexico - our primary market today - and overall macro instability, we remain committed to our long-term "Great Brands, One Essence" strategy, led by our popular Betterware and Jafra brands and person-to -person model. Our brands continue outperforming the home goods and beauty markets in Mexico and abroad, while we deliver strong profitability and cashflow, as well as maintain financial discipline. Although we have made meaningful progress in revenue and profitability relative to an even more challenging first quarter, we expect full-year growth in both metrics to remain in the low single-digit range.","length":681,"tagName":"p"},{"type":"text","content":"As we enter the final quarter of 2025, our focus remains on closing the year positively and regaining momentum going into 2026.","length":127,"tagName":"p"},{"type":"text","content":" Andrés Campos Chevallier President and CEO BeFra Group ","length":54,"tagName":"p","attribs":{}},{"type":"text","content":" Note on the financial statements: All 2024 figures include the adjustments disclosed in our Q3 and Q4 2024 earnings releases. These refer to (i) a non-cash effect related to the sale of non-operative asset, which led to the disclosure of Adjusted EBITDA, Net Income, and EPS for Q3 2024; and (ii) a correction in the classification of certain production-related costs within Jafra Mexico’s financial statements, with no impact on revenues, EBITDA, or net income. For further details, please refer to those earnings releases available on BeFra’s Investor Relations website.","length":572,"tagName":"p"},{"type":"text","content":" Q3 2025 Select Consolidated Financial Information ","length":49,"tagName":"p"},{"type":"table","headerItems":[],"items":[{"val":[{"colspan":"1","rowspan":"1","style":"border-top:solid black 1.0pt;border-bottom:solid black 1.0pt;border-left:solid black 1.0pt;border-right:solid black 1.0pt;padding-left:0.0px;width:23%;","val":[{"type":"text","content":" ","length":6,"tagName":"p","attribs":{}}]},{"colspan":"3","rowspan":"1","style":"border-top:solid black 1.0pt;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding-left:0.0px;text-align:center;list-style-position:inside;","val":[{"type":"text","content":" Q3 ","length":2,"tagName":"p","attribs":{}}]},{"colspan":"1","rowspan":"1","style":"vertical-align:top;border-right:solid black 1.0pt;padding-left:0.0px;width:2%;","val":[{"type":"text","content":" 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