BeFra Reports Second Quarter 2025 Results

About this update from Betterware De Mexico, S.a.p.i. De C.v.

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The figures presented in this report are expressed in nominal Mexican Pesos (Ps.) unless otherwise noted, presented and approved by the Board of Directors, prepared in accordance with IFRS, and may include minor differences due to rounding.","length":472,"tagName":"p"},{"type":"text","content":" Message from the President and CEO ","length":34,"tagName":"p"},{"type":"text","content":"Following a challenging first quarter, we closed the first half of 2025 with a return to top-line and EBITDA growth, as well as strong profitability and Free Cash Flow , thanks to improved market conditions and to effectively navigating a volatile operating environment shaped by global economic uncertainty and shifting trade dynamics. We remain confident in our long-term growth strategy and BeFra’s strong underlying fundamentals.","length":432,"tagName":"p"},{"type":"text","content":"Second quarter consolidated revenue grew 5.1% year-over-year, bringing first-half growth to 1.0% . The rebound in the quarter was primarily driven by the strong performance of our beauty business, Jafra Mexico , which grew 10.9%, along with a strong sequential recovery at Betterware Mexico vs Q1 2025 . It is important to highlight that the Associate base and activity levels of both businesses grew quarter-over-quarter, another encouraging area of growth. In the same line, revenues at Jafra US experienced a strong sequential rebound vs Q1 2025, including a strong associate base growth QoQ, all despite a difficult consumer market in the US. Expanding to new geographic markets remains one of our growth pillars, so we are delighted to announce that, following a successful launch of Betterware Ecuador in May, we surpassed our initial projections to reach 2,500 Associates there in the first two months of operation in the country.","length":934,"tagName":"p"},{"type":"text","content":" EBITDA increased 3.5% YoY , reflecting a strong recovery in Q2 following the temporary effects seen in Q1 2025. EBITDA margin reached 19.1%, in line with our normal profitability levels, highlighting the strength of the rebound and the efficiency of our commercial and operational strategies.","length":291,"tagName":"p"},{"type":"text","content":"We continue to manage the company with financial discipline and long-term focus, positioning BeFra to effectively capitalize on opportunities if market conditions continue improving and to execute our long-term growth strategy. As expected, we generated positive free cash flow of $592M in the quarter, up 29.2% YoY and representing quarterly conversion of 87.2% of EBITDA and a year-to-date conversion of 44.2% of EBITDA, more than offsetting the temporary cashflow constraint in Q1 2025. Additionally, Net Debt-to-EBITDA improved sequentially and was a healthy 1.97x at quarter-end.","length":584,"tagName":"p"},{"type":"readMore"},{"type":"text","content":"This quarter’s results and the momentum we have regained are encouraging, making us cautiously optimistic about the second half of the year , as we reinforce our near-term commercial strategies to further increase growth, profitability, and cash flow generation during this time. For perspective on the strength our business model, growth strategy and brands, we note that recent studies show that both brands in Mexico outpaced the Mexican home goods and beauty markets growth rate in 2024 by ~3-5 times. These figures demonstrate our ability to deepen BeFra’s penetration of Mexican households and expand our share of both market segments.","length":640,"tagName":"p"},{"type":"text","content":"Thank you for your continued trust in BeFra—we look forward to updating you on our progress in the second half of the year.","length":123,"tagName":"p"},{"type":"text","content":" Andrés Campos Chevallier President and CEO BeFra Group ","length":55,"tagName":"p","attribs":{}},{"type":"text","content":" Q2 2025 Select Consolidated Financial Information ","length":49,"tagName":"p"},{"type":"table","headerItems":[],"items":[{"val":[{"colspan":"1","rowspan":"1","style":"border-top:solid black 1.0pt;border-bottom:solid black 1.0pt;border-left:solid black 1.0pt;border-right:solid black 1.0pt;width:26%;padding-left:5.0px;","val":[{"type":"text","content":" ","length":6,"tagName":"p","attribs":{}}]},{"colspan":"3","rowspan":"1","style":"border-top:solid black 1.0pt;border-bottom:solid black 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