On Feb 23, Bank of Beijing officially launched its Apple application for customer marketing as the first one domestic banking industry. This application uses Apple devices as a carrier and integrates the latest mobile technology with the Bank's financial services. It has four modules, including product marketing, financial planning, news & information and promotions, which provides a fast, easy, convenient and comprehensive service platform with a user-friendly interface. The application will be used by lobby managers and wealth management officers of Bank of Beijing to provide product and service information in branches, which brings new mobile service experience to the Bank's customers, following its "customer-oriented" and "leading service bank" philosophy. Bank of Beijing will continue to provide more personalized financial services and further enhance the customer satisfaction.
