December 23, 2021
Presentation Material for Our Business Plan and Growth Potential
AXXZIA Inc.
Copyright © AXXZIA Inc. All rights reserved.
Agenda
- Corporate Information
- Company Overview and History
- Experienced Management Team
- Awards
- Management Philosophy
- Operating Results
- Concept / Vision
- Three Characteristics
- Positioning Map
- Market Environment
- Trends in the Chinese Market
- Premium Skincare Market in China
- E-CommerceMarket in China
- Brand Market in China
- Business Model
- Business Model and Advantages
- Product Features
- Main and Up-and-Coming Brands
- Competitive Advantage
- Advantages in the Chinese Market
- Acquisition of Import Registration (NMPA)
- Product Development and Manufacturing
- Sales Channels
- Marketing Strategy
- Anti-CounterfeitingMeasures
- Growth Strategy
- Business Environment and Opportunities
- Medium-TermManagement Plan (3-Year)
- Strengthen Management Base to Support Growth
- Basic Policy in the Medium-Term Management Plan
- Brand Strategy
- Marketing Strategy
- Business Alliance / M&A
- ESG: Balance Business Objectives and Results
- Risk Information
- Appendix
Copyright © AXXZIA Inc. All rights reserved. | 2 |
1. Corporate Information
Company Overview
Board of Directors
President | Dan Taku |
Executive Vice President | Xiaowei Amano |
Managing Director | Wu Jun |
Managing Director | Zhang Hui |
Director | Masahiro Yoshida |
Director | Yasuhito Fukui |
Outside Director | Yujiro Arakawa |
Outside Director | Reiko Akemine |
Corporate Auditor | Masahiro Miyajima |
Outside Corporate Auditor | Kenji Shimizu |
Outside Corporate Auditor | Kuninobu Okuda |
Company Overview
[Establishment] | December 21, 2011 |
[Capital] | 2,109 million yen （As of end of July 2021） |
[Location] | Tokyo, JAPAN |
[Office] | Tokyo Head Office |
Tokyo 2nd Head Office | |
Osaka Sales Office | |
Fukuoka Sales Office | |
AXXZIA GINZA SIX | |
[Business Activities] | Manufacturing / sales of cosmetics and supplements |
[Market] | TSE Mothers (4936) |
Consolidated Subsidiaries
Xiaozi Cosmetic (Shanghai) Inc.
Copyright © AXXZIA Inc. All rights reserved. | 4 |
Corporate History
2021 • Listed on the Mothers market (section) of the Tokyo Stock Exchange
• Launched The B PRO, salon-exclusive brand for professional use
• Opened AXXZIA GINZA SIX Store, the Company's first directly managed store
• Opened AXXZIA's flagship store on Douyin/TikTok (China's leading mobile video app)
• Shanghai subsidiary opened a flagship store specializing in skincare products on Douyin/TikTok (China's leading mobile video app)
2019 | • Shanghai subsidiary opened AXXZIA's flagship store on JD.com, a major e- |
commerce platform in China | |
- Opened AXXZIA's flagship stores on China's leading e- commerce platforms RED and Tmall Global
- Launched AGtheory, skincare brand for the retail market
2018
• Established Xiaozi Cosmetic (Shanghai) Inc. as a consolidated subsidiary (100%)
2016
- Launched Beauty Eyes, eye care and skincare brand for the retail market
- Launched Venus Recipe, supplements brand for the retail market
2013
- Launched Le Ciel de L'aube, skincare brand for beauty salons and spas
2012
• Changed company name from Orientina Cosme Co., Ltd. to AXXZIA Inc.
2011
- Established Orientina Cosme Co., Ltd. in Tokyo, Japan (Capital: 9 million yen)
- Started development and production of cosmetics for beauty salons
Copyright © AXXZIA Inc. All rights reserved. | 5 |
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