The Aristocrat Group Corp. (OTCBB:ASCC) announced plans today to repeat the same marketing tactics in Canada that made the brand launch of RWB Ultra-Premium Handcrafted Vodka a smash success in the U.S.
Late last month, ASCC revealed that its joint venture partner in Canada, Westcoast Spirits Company, Ltd., had begun its marketing campaign to promote RWB Vodka in British Columbia. The international market expansion is a major step forward for the brand, which is one of the most highly decorated spirits made in the U.S.
ASCC CEO Robert Federowicz said today that once the product is picked up by Canadian distributors, the company will set up in-store promotional events featuring RWB-branded swag and complimentary tastings at British Columbia Liquor Board-operated outlets as well as independent distilled spirits stores. Future plans call for potential sponsorship of rising music stars and sporting events, too, just as the company has successfully done in the U.S.
“Canada is an important market for us, so we plan to invest heavily in RWB’s success in British Columbia in order to establish a foothold,” Federowicz said. “Thanks to our experience in the U.S. market, we know which promotions are most effective. We’ll be putting that knowledge to good use in Canada.”
Handcrafted, American-made RWB Ultra-Premium Handcrafted Vodka is made with the highest-quality, non-GMO Idaho potatoes and pure mountain spring water and then refined by a five-stage filtration system that produces a gluten-free high-class vodka without the high-class price. It is available online to U.S. consumers and at more than 60 retail locations and 250 clubs, bars and restaurants.
About the Aristocrat Group Corp.
The Aristocrat Group Corp. (ASCC) identifies and promotes unique brands that have mass market appeal across diverse demographics. ASCC’s brand management includes premium luxury goods, including top-shelf distilled spirits like RWB Vodka. The Company targeted the growing market for quality domestic spirits in order to deliver maximum returns to its shareholders. ASCC, which hopes to capitalize on unprecedented new brand-building opportunities, is working to build a portfolio of successful brands to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton (OTCBB: LVMUY), Diageo PLC (NYSE: DEO), and Brown-Forman Corp. (NYSE: BF-B).
For more information about the Aristocrat Group Corp., visit www.aristocratgroupcorp.com/investors.
For more information about RWB Vodka, visit www.rwbvodka.com.
To learn more about Curtis Braly and his upcoming projects, visit www.curtisbraly.com.
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